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250 Catchy Travel Slogans & Taglines (Ultimate List + Guide!)

Perhaps you've come up with the perfect business idea and name for your business.

Now, it's time to come up with a great slogan to tie all the pieces together. And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together 250 catchy travel slogans & taglines (ultimate list + guide!) + a step-by-step guide on how to come up with a powerful slogan for your brand.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Travel Company Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your travel company?

You can generate hundreds of travel company slogan ideas for free using our slogan and tagline generator.

List of Slogan and Tagline Ideas

Catchy slogans & taglines.

• Don’t Listen To What They Say, Go See.
• Book A Ticket And Just Leave.
• Find A New Possibilities.
• No matter where in the world you want to go, we can help get you there,
• Happiness Is Travelling.
• I (Heart) Ny.
• Escape Completely.
• Caring Your Hobbies.
• Awaken To A Different World.
• Dedicated To Happiness.
• We’ve got it all for you.
• Greatest Reward, Luxury Travel.
• Fuel Your Soul With Travel.
• Jobs fill your pocket, adventures fill your soul.
• Departure Into Unknown Lands.
• Experience The Uncommon Element.
• A Signature Of Excellence.
• Explore the globe with ____.
• All you need is travel.
• Beautiful One Day, Perfect The Next.
• Happiness On Earth.
• Be Consistent.
• A New Sky ,A New Life.
• Enjoy The Freedom!.
• Happiness Is Traveling.
• You’ll be happy to be back.
• Collect Moment.
• Exploring The World In Comfort.
• Beauty, Charm, And Adventure.
• Book With Us And Book It Out Of Here!.
• Where you book matters.
• Adventure Is A Path.
• A Touch Of The Exotic.
• You dream it. We plant it.
• Go, Find,Explore.
• Keep calm and travel on.
• Feed Your Wanderlust.
• Travelling made as easy as a walk in the park!
• Eat Less, Travel More.
• Explore The New Day To Do.
• Excellence In Travel Redefing.
• Specialists in the art of travel.
• We have a world to see.
• Eat Well Travel Often.
• A new sky, a new life.
• Go Anywhere.
• Exclusive Holidays For The Single Traveler.
• God’S Own Country.
• We’re here to take you there.
• Too much fun for just one trip.
• Unrivaled expertise for unique travel experiences
• Sandy beaches to snowy peaks.
• A Different Light.
• Greatest Moments Delivered.
• Explore a new world.
• Making the world your playground.
• When experience counts.
• Better To See Something.
• Fly The Friendly Skies.
• Better Prices Exceptional People.
• Work hard travel harder.
• Adventure You Can .

Popular Slogans & Taglines

• Everything Else Is In The Shade.
• A smiling agent for you.
• Here To Get You There.
• We will take you anywhere.
• Get With Us And Get Away.
• Travel made simple.
• Explore A New Treat.
• Ameristar More Casino More Fun.
• Holidays At Home Are Great.
• Every Trip Is Special Trip.
• Leading you from here to beyond.
• Comforts Of Home.
• Eternally Yours.
• Fill The Thrill Today.
• Dream Explore Discover.
• Dream It , Visit It.
• Great Journeys – Fascinating Places.
• Right there and then.
• Forever West.
• We’ll design the perfect trip.
• Fields Of Opportunities.
• Conquer the world with us.
• Adventure Awaits, Go Find It.
• Air, Sleep, Dreams,.
• Endless Discoveries.
• Go And See All You Possibly Can.
• Your dream travels is just a phone call away!
• Find new roads.
• A More Rewarding Way To Travel.
• Come To Life.
• A Destination For The New Millennium.
• Imagine your dreams.
• Even Better This Year.
• Inspiring Care For Inspire Trip.
• Future memories are booked here.
• Be A Better Visitor.
• Travel in style, mile for mile.
• Make traveling fun.
• Adventures In Living.
• Let us book your next trip.
• Discover Your New Trip.
• Go somewhere.
• Caring You Is Our Business.
• Sky is the limit.
• Let’s plan the trip of your dreams.
• Meet the world.
• Great Faces Great Places.
• Creating memories you will want to revisit.
• It’s time for a new adventure.
• A fresh coat for a fresh start.
• We maximize your vacation experience the right way.
• Enjoy all seasons of world.
• Head In The Clouds.
• Create memories for life.
• Choices You Make.
• Enjoy the beauty of world.
• I Wanna Travel The World.
• Buy Yourself The Freedom.
• See the world in full color.
• Enjoy The Show.
• Answer It Royally.
• Best Under The Australian Sky.
• Travel has never been this easy.

Cool Slogans & Taglines

• Fly Like A Ceo, Pay Like A Temp.
• Eat, Drink And Be Happy Ride The Rails!.
• Creative Holidays Create Your Kind Of Holiday.
• Fly The American Way.
• Happiness on the earth.
• Fun Of The Travel.
• When in doubt, travel.
• A Tradition Of Excellence.
• When you travel, we know the way.
• Don’T Just Book It Thomas Cook It.
• You don’t have to be rich to travel well.
• A Whole World On A Single Island.
• Explore Minnesota.
• We plan. You pack.
• Discover a new place.
• Let’s go travel.
• Find Your Escape.
• Sweet memories come to life again.
• Be one of our frequent travelers.
• Make your dreams come true.
• Explore, Journey, Discover, Adventure.
• Making your heart want to return.
• Don’T Be A Tourist, Be A Traveler.
• Every Day Is Different.
• Add more adventure to your life.
• Let us help you create memories.
• Call It A Dream.
• Grab Fun With Travel.
• Delta Is Ready When You Are.
• Go away with all the stress.
• Explore Dream Discover.
• Catch Our Smile.
• It’s a big world out there, go explore.
• Experience The Excitement!.
• Don’T Forget To Travel.
• Commit To Travel.
• Escape life for a little while.
• Let’s get lift.
• Book A Ticket & Just Leave.
• Keep calm and go around the world.
• Focus On What Makes You Different.
• A New Pulse Of Dream.
• Experience The World.
• Escape with us.
• Get Natural.
• Vacation mood on.
• Where great journey begins.
• The journey matters.
• Get Out There.
• Keep your luggage ready!
• Croissants & Pizza & Sushi & Pad Thai & Tapas.
• Inspiring Destinations Within Your Reach.
• Don’t wait to make unforgettable memories.
• We’ll show you the world.
• Let’s find some beautiful place to get lost.
• Experience Tourism These Are As Education In Themselves.
• Eat Well – Travel Often.
• Have A Safe Trip.
• Fill Those Passport Pages.
• Change the way you travel.
• Adventure Is Worthwhile.
• Georgia On My Mind.

Funny Slogans & Taglines

• Travel better with us.
• Freedom To Do It.
• Experience, Travel.
• One visit is never enough.
• All Aboard For Abroad!.
• Experience Variety.
• We have been … where you want to travel.
• Honest To Goodness Indiana.
• Travel till you alive.
• Stop worrying and enjoy the journey.
• Awesome Is New Space.
• Delta Gets You There We’Re Ready To Fly.
• A Slogan Should Be Standalone.
• Adventure Is Out There.
• Beauty Amplified.
• Go Where You Feel The Most Alive.
• Go, Fly, Roam, Travel,.
• Stop buying things and go travel.
• Work less & travel more.
• Find a new place.
• We make every trip special.
• Keep your adventure alive.
• A World To See.
• Helping You To Visit.
• Let us help you find a new place.
• Time to travel.
• I Love New York.
• Find someplace exotic.
• Golden Eagle Go Where The Winners Go!.
• Escape The Ordinary.
• Unforgettable Memories & Incredible Adventure.
• Take a journey into yourself.
• A New Point Of View.
• See something different.
• Everything For Travel.
• Discover A Different World….
• Beautiful places await.
• Consider Your Target Market.
• Adventures Fill Soul.
• Harrah’S, Oh Yeah!.
• Somewhere worth visiting.
• Dreams For All Seasons.
• A World Within A State Apart.
• Caring for you wherever you want.
• Be An Adventurer.
• Make your vacation magical.
• Fill The Places.
• A Symbol Of Freedom.
• The next level of travel.
• Big Agency Deals Small Agency Feel.
• We understand. We plan.
• Casino Pauma The Players Oasis.
• Beyond Words.
• Travel is always a good idea.
• Travel to live. Live to travel.
• Travel, The Problem Solver.
• Long Travel, Satisfaction Guaranteed
• You Wouldn't Want To Miss Travel.
• Trip Is What We Do
• The Too Good To Hurry Travel.
• Much Racings Are What We Do
• Kids Will Do Anything For Travel.

Tagline For Travel Brochure

• Experience the world, one journey at a time.
• Where adventure awaits at every turn.
• Escape the ordinary and discover the extraordinary.
• Find your wanderlust with us.
• Explore new horizons and create lasting memories.
• See the world through fresh eyes.
• Let us take you on a journey of a lifetime.
• Discover the beauty of the world, one destination at a time.
• Find your next adventure with us.
• Journey to the unknown and create unforgettable memories.
• Escape the every day and discover new cultures.
• Let us guide you on your next great adventure.
• Embrace the unknown and explore the world.
• Life is a journey, let us help you make the most of it.
• Experience the magic of travel with us.
• Discover the world's hidden gems with us.
• See the world in a new light.
• Find your next great adventure with us.
• Escape the routine and discover new horizons.
• Experience the world's beauty and diversity with us.
• Let us show you the world in a whole new way.
• Find your adventure and create lasting memories with us.
• Dare to explore the unknown with us.
• Discover the world's hidden treasures with us.
• Escape to new horizons and create unforgettable experiences.
• Find your next great escape with us.
• Experience the world's beauty and wonder with us.
• Let us guide you on your journey of discovery.
• Find your next adventure in the most unexpected places.
• Explore the world's diverse cultures and landscapes with us.
• Discover the magic of travel and create lasting memories.
• Find your next great escape and create unforgettable experiences.
• Escape every day and discover new horizons with us.
• Experience the world's beauty and diversity in a whole new way.
• Let us guide you on the journey of a lifetime.
• Find adventure and create lasting memories in the most unexpected places.
• Explore the world's hidden gems and create unforgettable experiences.
• Dare to discover the unknown with us.
• Find your wanderlust and escape to new horizons with us.
• Experience the magic of travel and discover new cultures.
• Find your next great adventure and create lasting memories.
• Escape the routine and discover new horizons with us.
• Discover the world's hidden treasures and create unforgettable experiences.
• Let us guide you on your journey of discovery and adventure.

Catchy Travel Words

• Discovering
• Backpacking
• Vacationing
• Sightseeing

Learn more about starting a travel company :

Where to start?

-> Travel company plan -> How to finance a travel company? -> How much does it cost to start a travel company? -> Pros and cons of a travel company

Need inspiration?

-> Other travel company success stories -> Marketing ideas for a travel company -> Travel company names -> Travel company Instagram bios

Other resources

-> Profitability of a travel company -> Travel company tips -> Blog post ideas for a travel company -> Travel company quotes

Guide: How To Come Up With A Slogan For Your Travel Company

Why is your slogan important.

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your travel company.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business , your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

• Explain the target customer you are catering your services towards
• What problem do you solve?
• How do you make other people, clients or your employer look good?
• Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

• Ask for feedback on a Facebook group
• Niche forums
• Twitter communities
• Product Hunt
• Test a few different slogan(s) on Facebook Ads and see what performs best
• Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

• Adidas – Impossible is nothing
• Ajax – Stronger than dirt
• Airbnb – Belong anywhere
• Alka Seltzer – I can't believe I ate the whole thing
• Allstate – You're in good hands
• American Express – Don't leave home without it
• Apple – Think different
• Avis – We try harder
• BMW – The ultimate driving machine
• Bounty – The quicker picker-upper
• Burger King – Have it your way
• Campbell's Soup – Mmm, mmm good!
• Capital One – What's in your wallet?
• Chevrolet – The heartbeat of America
• Clairol – Does she or doesn't she?
• Coca-Cola – Open happiness
• De Beers – A diamond is forever
• Disneyland – The happiest place on earth
• Dunkin' Donuts – America runs on Dunkin'
• Energizer – It keeps going… and going… and going
• Facebook – Move fast and break things
• Fed-Ex - When it absolutely, positively has to be there overnight
• Frosted Flakes – They're grrrrrrreat!
• Gatorade – Is it in you?
• Geico – So easy a caveman can do it
• General Electric – We bring good things to life
• Google – Don't be evil
• John Deere – Nothing runs like a deer
• Kay Jewelers – Every kiss begins with Kay

Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

• 150+ Travel Blog Post Ideas & Topics [2024] 1 of 13
• How Profitable Is A Travel Company? (Updated for 2024) 2 of 13
• Travel Company Business Plan (Why You Need One & How to Write It) 3 of 13
• 15 Travel Company Success Stories [2024] 4 of 13
• 121+ Best Quotes For Your Travel Company [2024] 5 of 13
• How To Finance A Travel Company? [2024] 6 of 13
• 900+ Best Travel Instagram Bios [2024] 7 of 13
• 700+ Creative Travel Company Names 8 of 13
• How Much Money Do Travel Companies Make? (2024) 9 of 13
• 106 Marketing Ideas For A Travel Company (2024) 10 of 13
• 36 Pros & Cons Of Starting A Travel Company (2024) 11 of 13
• How Much Does It Cost To Start A Travel Company? (In 2024) 12 of 13
• 4 Tips For Starting A Successful Travel Company (2024) 13 of 13

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200 Original Travel Slogans that are actually Great

January 18, 2024

Travel slogans are perfect for promoting your brand, attracting customers, and conveying your unique value proposition. They are ideal for use across various marketing channels — from websites and brochures to social media platforms and email campaigns.

These catchy slogans can inject personality into your brand, making it memorable and relatable. They encapsulate the essence of what your company or blog offers, and inspire a sense of wanderlust, inviting readers or customers to explore, dream, and discover the world with your services. Travel slogans can be the secret ingredient to a successful business .

But, creating these catchy taglines for travel can sometimes be challenging.

Are you a travel agency owner, striving to weave the right words that encapsulate the unique and memorable experiences your company offers?

Or perhaps you’re a travel blogger wrestling with writer’s block, staring thoughtfully at a blank screen waiting for inspiration to strike?

Well, a huge sigh of relief is in order! Bringing to you a treasure chest of 200 original, compelling travel slogans and taglines .

Crafted with creativity, they strike the perfect chord between the thrill of travel and the beauty of poetry. Use them to breathe life into your brand, capture your clients’ or readers’ hearts, and inject fresh vitality into your marketing campaigns.

Taglines and Slogans for Travel Agencies and Bloggers

Here are 200 catchy travel slogans and taglines you can use for your travel agency or for your blog to inspire wanderlust, promote your services, and create a memorable brand identity.

1. Experience, not just travel.

2. Always, more than you imagine.

3. Live the journey, cherish the memories.

4. Your passport to paradise.

5. Discover places, foster experiences.

6. The world is waiting.

7. Where to next?

8. Don’t just dream it, live it.

9. Explore the unseen.

10. Turn vacation mode on.

11. Embrace your wanderlust.

12. Carving routes, creating memories.

13. Unearth your own adventure.

14. Keep calm and travel on.

15. Venture beyond the ordinary.

16. The joy of journeying.

17. Wander with wonder.

18. Because you deserve a break.

19. Traverse the trails less travelled.

20. Let’s Get lost in the right direction.

21. Feel the freedom of flight.

22. Let’s go someplace beautiful.

23. Adventure awaits you.

24. Your traveling buddy for life.

25. Fill your life with adventures, not things.

26. Move over routine, embrace the extraordinary.

27. Reminisce the journey, not just the destination.

28. Discover. Explore. Enjoy.

29. Your escape from everyday routine.

30. Bedazzling destinations, bespoke experiences.

31. Seize the moment, live the dream.

32. Crafting not just trips, but experiences.

33. Your go-to for globetrotting.

34. Just pack and go, leave the rest to us.

35. Get high on altitude, lose yourself in latitude.

36. Born to travel, forced to work.

37. Exceptional journeys, extraordinary memories.

38. Be a traveler, not a tourist.

39. Embarking you on your dream journey.

40. Get bitten by the travel bug!

41. Live the life you’ve always imagined.

42. Handcrafted experiences for a lifetime.

43. Your ticket to amazing adventures.

44. Redefining the art of travel.

45. To the ends of the earth and beyond.

46. It’s your world, go explore.

47. We know the world like the back of our hand.

48. Creating extraordinary travel experiences.

49. We carve pathways, you create memories.

50. Boundless journeys, countless memories.

51. Where the journey is the reward.

52. Come fly with us and feel the difference.

53. Why wait? The world is out there.

54. Make every journey an epic adventure.

55. Let’s conquer the world together.

56. Be on top of the world with us.

57. Life’s too short not to travel.

58. Discover more, dream more.

59. Once a year, go somewhere new.

60. Stop dreaming, start booking.

61. Escape the ordinary, embrace the exceptional.

62. Journeys as unique as you are.

63. Booking trips to your dream destinations.

64. Travel far, travel wide, and travel without regrets.

65. We make your travel dreams a reality.

66. Experiences that last a lifetime.

67. Venture beyond boundaries.

68. Say yes to new adventures.

69. Travel for the soul.

70. Unleashing your travel dreams.

71. Where your journey begins.

72. You travel, we plan.

73. Not all those who wander are lost.

74. Conquer the world one country at a time.

75. Your gateway to a new world.

76. Embrace the world, embrace adventure.

77. Navigate the globe with us.

78. Make memories across the globe.

79. Backpack your dreams with us.

80. The world is your canvas. Let’s paint it together!

81. With us, every journey is an adventure.

82. The road less traveled has the best surprises.

83. We’ll guide you through your world of wanderlust.

84. Couple your curiosity with our travel spirit.

85. Kick-start your travel dreams with us.

86. Adventure in style with us.

87. Leave your footprints all over the world.

88. It’s a journey, not a race.

89. Where the heart finds its home.

90. Journey. Dream. Discover. Repeat.

91. Paint your dreams with our travel colors.

92. Let’s chalk your travel story.

93. Memories over monuments, moments over milestones.

94. Freedom to explore, courage to encounter.

95. Nothing soothes the soul like travel.

96. It’s the journey, not the destination.

97. Let’s find some beautiful place to get lost.

98. Creating milestone memories.

99. Experience the world, one destination at a time.

100. Crafting journeys, creating stories.

101. Fun is just a flight away.

102. Adventure awaits, let’s find it together.

103. Wander where the wind blows.

104. Make the world your playground.

105. Vacation mode activated with us.

106. We believe in the power of travel.

107. The journey is where the memories are.

108. Every journey has a story, let’s create yours.

109. Explore the world, one culture at a time.

110. The world is a book, and we are your bookmark.

111. Destination unknown, Journey unforgettable.

112. Travel is the best teacher.

113. World-class journeys, for a world-class experience.

114. Pack your bags, start your adventure.

115. Time for a new adventure, are you ready?

116. Dive into destinations.

117. Leave the map behind, follow your instinct.

118. Live your dreams, not your fears.

119. Wander. Wonder. Repeat.

120. Explore like never before.

121. Let the sea set you free.

122. Rejuvenate, Relax, Travel.

123. Getaway from the everyday.

124. Live your travel tale with us.

125. Choices make us, choose your next destination.

126. Experience life beyond the horizon.

127. See life through a new lens.

128. Travel far enough, you meet yourself.

129. One’s destination is never a place, but a new way of seeing things.

130. Find joy in the journey.

131. Inspire. Explore. Discover.

132. Satisfying your travel cravings.

133. Experience the path less travelled.

134. Life begins at the end of your comfort zone.

135. Discover more than you search for.

136. Adventure begins where plans end.

137. Bringing the world closer to you.

138. Life’s a journey, let us guide you.

139. Make your life a story worth telling.

140. The world is a book, and travel is reading it.

141. Travel with us to travel with joy.

142. Meet the world with open arms.

143. Passport to your dream destinations.

144. We help you escape the ordinary.

145. Explore the unexplored.

146. Push boundaries, set sights high.

147. For the love of journeying.

148. The road to memories starts here.

149. Four corners of the world, endless possibilities.

150. Pack light, travel far, live long.

151. Making travel plans into travel experiences.

152. Let the adventure seize you.

153. Go offbeat with us.

154. Why travel? Why not?

155. Discovering destinations differently.

156. Where adventure meets tranquility.

157. Find yourself through wanderlust.

158. Discover your travel spirit.

159. Embrace the thrill, live for the journey.

160. Don’t dream it, travel it.

161. Let the wandering begin.

162. Because life isn’t meant to be lived in one place.

163. We make your travel dreams come alive.

164. Unraveling the travel tales.

165. Pack your Adventure.

166. Journey into the beautiful unknown.

167. To travel is to live.

168. Crafting bespoke travel stories.

169. Not just destinations, but experiences.

170. It’s not just about the journey, but also the stay.

171. Your perfect travel companion.

172. The ticket to your wonderland.

173. Always exploring, forever discovering.

174. Hop on, let’s explore!

175. For those with an insatiable wanderlust.

176. Less routine, more travel.

177. Discover the world, one trip at a time.

178. Crafting journeys, creating joy.

179. We turn your dream vacations into reality.

180. A decision to travel is a decision to live.

181. Expand your horizons, embrace the world.

182. Welcome to a world of wanderlust.

183. Explore, dream, and discover with us.

184. Embrace the spirit of adventure.

185. Journey for mileage, a destination for mind.

186. Travel……..because you can!

187. Wander more, worry less.

188. Every journey starts with a single step.

189. Dare to live the life you’ve always wanted.

190. Your travel dreams deciphered.

191. The world is your oyster, let’s shuck it together.

192. Fulfilling travel dreams, one destination at a time.

193. Let your journey begin!

194. Live life one trip at a time.

195. Lose yourself in travel.

196. The world is waiting. Be a traveler.

197. From mountains to seas, let’s wander.

198. With us, every mile is a memory.

199. Weaving travel into tales.

200. Journey matters, not the arrival.

Pick the Right Travel Slogan

And there we are – 200 catchy travel slogans that can give your blog or agency the edge it needs.

Every journey begins with a single step, and the journey of making your brand memorable starts with choosing the right slogan. Use these taglines to spark fascination, build a unique identity and make your readers or customers dream of their next adventure.

After all, in the realm of travel, the right slogans can take your brand places, quite literally.

So, pick the ones that resonate with your offerings, and embark on an exciting journey of blending travel, business, words, and imagination!

For more articles on Travelness check out:

About the author

Travel Reporter & Editorial Director

Ph.D. in Geography, Travel Photographer, and Software Engineer. Been on 4 continents and loved them all.

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15+ Travel Brochure Examples to Inspire Your Design

See some of our travel brochure ideas, templates, and examples, all in one place. Then design your own informational and unique brochure for free using Venngage!

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24 Amazing Travel Brochure Examples & Ideas to Copy

Updated on 

September 4, 2024

Published on 

August 1, 2024

A top-notch travel brochure can make a significant impact on your life by inspiring wanderlust and providing essential information for your next adventure. Utilizing travel brochure templates, like those found on Piktochart , can streamline the process and help you create a visually appealing and informative travel brochure.

Before diving into creating your own travel brochures, it's a great idea to explore 24 of the best examples of travel brochures for inspiration on crafting an effective and captivating design.

What is a Travel Brochure?

A travel brochure is a promotional material that advertises a destination, sightseeing attraction, or tour activity, aiming to inspire tourists to plan a trip and educate them about sights to see and things to do after they've arrived at their place of interest. Travel brochures are particularly useful in promoting destinations or tourist attractions to potential visitors, providing information about local attractions, activities, and accommodations, and offering travel tips and advice to tourists. They can also showcase the unique features and benefits of a specific destination or attraction, encouraging tourists to book a trip or visit a particular place.

24 Travel Brochure Examples

Here are the top 24 Travel Brochure examples:

1. Travel Trifold Brochure

The Travel Trifold Brochure example presents a sleek and contemporary design that is visually engaging and simple to navigate. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired destination.

2. Modern Blue Vacation Packages Trifold Brochure

The Modern Blue Vacation Packages Trifold Brochure example exhibits a clean and contemporary design that is visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various vacation packages.

3. Simple Blue Creative Travel Brochure

The Simple Blue Creative Travel Brochure example highlights a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations.

4. Modern Olive Green Trip Promotion Brochure

The Modern Olive Green Trip Promotion Brochure example presents a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations.

5. Creative Brown World City Tour Brochure

The Creative Brown World City Tour Brochure example features a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various world city tours.

6. Green & White Travel Trifold Brochure

The Green & White Travel Trifold Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations.

7. Luxury Blue Real Estate Trifold Brochure

The Luxury Blue Real Estate Trifold Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about luxurious real estate properties.

8. Modern & Elegant Blue Travel Agency Brochure

The Modern & Elegant Blue Travel Agency Brochure example presents a clean and sophisticated design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various travel destinations and services offered by the agency.

9. Creative Blue Gray Travel Adventure Brochure

The Creative Blue Gray Travel Adventure Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various travel adventures.

10. Modern Green & Blue Vacation Trifold Brochure

The Modern Green & Blue Vacation Trifold Brochure example presents a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various vacation destinations.

11. Modern Green Travel Agent Trifold Brochure

The Modern Green Travel Agent Trifold Brochure example presents a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various travel destinations and services offered by the agency.

12. Black and Green Travel Photo Trifold Brochure

The Black and Green Travel Photo Trifold Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations, accompanied by stunning travel photos.

13. Bold Blue Pastel Vacation Brochure

The Bold Blue Pastel Vacation Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired vacation destinations.

14. Orange and Brown Aesthetic Travel Brochure

The Orange and Brown Aesthetic Travel Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations.

15. Modern Brown Travel Trifold Brochure

The Modern Brown Travel Trifold Brochure example presents a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations in a compact trifold format.

16. Blue City Tour Trifold Brochure

The Blue City Tour Trifold Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about the exciting Blue City tour in a compact trifold format.

17. Lovely Light Blue & White Travel Brochure

The Lovely Light Blue & White Travel Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations.

18. Navy Blue & Beige Nature Travel Brochure

The Navy Blue & Beige Nature Travel Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired nature travel destinations.

19. Modern Blue & Yellow Travel Brochure

The Modern Blue & Yellow Travel Brochure example presents a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations.

20. Minimalist City Tour Trifold Brochure in Green & Orange

The Minimalist City Tour Trifold Brochure in Green & Orange presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various city tours in a compact trifold format.

21. Creative Brown Travel Agent Trifold Brochure

The Creative Brown Travel Agent Trifold Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various travel destinations and services offered by the agency.

22. Travel Trifold Brochure Design

The Travel Trifold Brochure Design example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about their desired travel destinations in a compact trifold format.

23. Brown & Beige City Tour Travel Brochure

The Brown & Beige City Tour Travel Brochure example presents a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various city tours in the elegant brown and beige color scheme.

24. Modern Japan Travel Brochure

The Modern Japan Travel Brochure example presents a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully organized, allowing readers to quickly find essential information about various travel destinations and experiences in Japan.

How to Create a Good Travel Brochure

• Choose bright and compelling imagery: Select high-quality, professional photos that showcase the destination's unique features and attractions, capturing the essence of the location and evoking a sense of wanderlust.
• Use a color scheme that complements your imagery and text: Pick a color palette that enhances the visual appeal of your brochure, ensuring that it is both eye-catching and easy to read.
• Write descriptive copy: Craft engaging and informative content that highlights the benefits and unique selling points of the destination, sharing local tips, travel hacks, and reviews from other travelers.
• Organize information effectively: Include essential elements such as destination information, detailed maps, accommodation options, transportation information, activities and excursions, dining options, travel tips, and contact information. Arrange these elements in a logical and easy-to-navigate layout.
• Keep it concise and get feedback: Ensure your travel brochure is concise and to the point, focusing on the most relevant and enticing information. After creating your brochure, seek feedback from others to refine and polish your design, ensuring it is both professional and captivating.

What to Avoid When Creating a Travel Brochure

• Avoid using low-quality or unprofessional images: Poor quality images can give a negative impression of the destination and may deter potential travelers. Instead, invest in high-quality, professional photos that accurately represent the destination and evoke a sense of wanderlust.
• Don't overload the brochure with too much text: Excessive text can overwhelm the reader and make it difficult to find essential information. Focus on concise, engaging content that highlights the unique selling points of the destination, and use visuals to break up large blocks of text.
• Ignore the importance of a visually appealing color scheme at your peril: A poorly chosen color scheme can clash with the imagery and text, making the brochure difficult to read and less visually appealing. Choose a color palette that enhances the visual appeal of your brochure and complements the imagery and text.
• Don't neglect to include essential information: Failing to provide important details such as contact information, geographical details, and maps can make it difficult for readers to plan their trip. Ensure your travel brochure includes all the necessary information to help potential travelers make informed decisions.
• Avoid generic or stock images: Using generic or stock images that don't accurately represent the destination can mislead potential travelers and create a false impression of the location. Instead, use authentic and captivating images that showcase the unique features and attractions of the destination.

Create with Piktochart!

If you need help generating a travel brochure, look no further than Piktochart , an online platform trusted by millions of users. Piktochart simplifies the process of creating infographics, presentations, posters, and other visual content, turning complex data into clear visuals with ease. With its AI-powered infographic maker, you can generate professional designs in seconds, tailored to your brand's voice. To start creating your travel brochure with Piktochart, simply sign up and explore the wide range of templates and tools available.

Piktochart Team

The latest industry news, interviews, technologies, and resources.

September 6, 2024

How to make a travel brochure in 6 simple steps (with examples)

August 19, 2024

If you think travel brochures are a thing of the past, you’re wrong. A survey by Bentley University showed that 79% of visitors pick up a travel brochure while on vacation. And 73% of them would consider changing their travel plans because of a brochure.

The short of it? Brochures still pack a big punch for companies in the travel and leisure industry . And while there’s no denying that print has its downsides (costly typos, environmental concerns, difficult-to-track metrics), the payoff is clearly worth it.

So, I’m breaking down how to make a travel brochure that will make your audience grab their passports and jump on a plane.

Less review rounds, better designs

Get quick and clear feedback right on top of your designs with Filestage.

Step one – Define your target audience

Everybody loves a vacation, but chances are your tourist brochure is trying to target a specific audience. Different travel destinations attract different travelers.

I mean, you’ll create a very different brochure for a group of twenty-somethings hitting Ibiza for a week of clubbing than for a family of four heading to Florida for their summer break.

The first step when creating travel brochures is to understand who you’re speaking to. Here’s how to do that:

• Identify your ideal customer – What are their interests? Travel preferences? Pain points? Are they luxury travelers or budget backpackers? 
• Define your destination – How does your location align with your target audience’s desires? What is your destination’s unique selling point? 
• Find your message – How can you make a travel brochure that resonates with your ideal customer? Are they interested in “family fun” or “historical landmarks”? 

This brochure by Contiki is a top example. It knows its target market is young backpackers who want high thrills for low prices. 

The design, imagery, and travel destinations all reflect Contiki’s ideal audience.

Source: travelbrochures.com

Step two – Do your research

This may seem like a no-brainer, but most tourist brochures fail because they just don’t provide the right information.

Avoid this pitfall by doing deep research into your destination (from the perspective of your target audience.

Your research should include:

• The history, customs, and culture of the location
• Top attractions (including price and recommended tour operators)
• Transportation
• Dining out options
• Practical information about the local time zones, language, and currency

A thorough competitor analysis can help you with this step. Take time to review travel brochure examples for similar destinations, identifying any gaps in your content and best practices to follow. 

This Singapore travel brochure is a masterclass in doing proper research. There’s essential information about the culture as well as practical information about when to visit.

And if you flip it over, you’ll see it includes everything travelers need to know about the country, including a map, itinerary, and pricing information. 

Source: Behance

Step three – Create a concept

Now you know who you’re marketing your travel brochure to and what they want to see, it’s time to create your concept.

Your brochure should tell your audience a story and make them want to book a trip. Here are some ways you can achieve this:

• Set a clear goal and purpose for your brochure – Do you want to generate bookings? Inspire audiences to book a trip? Provide high-value information?
• Create a central theme to capture the essence of your travel destination – Is it about discovering an ancient culture? Reconnecting in nature? Making memories with the kids?
• Define a design that best tells your story and resonates with your readers – Is there a clear hierarchy of visual elements? Do you have high-quality photos to sell your destination?
• Incorporate interactive elements – Would embedded images or QR codes add more value for your reader? Or would they prefer a more traditional approach?

These brochure design ideas will show you what’s possible. 

If you’re not a designer, try using a template. Brochure design software like Adobe or Canva have a host of free templates, created by designers. That way, you can be confident in the layout and design of your travel brochure. All you have to do is customize it with your company’s branding.  

For more tips, check out our guide on how to make a brochure .

I love this travel brochure template from Venngage because it’s cohesive and it tells a story: the American Southwest is the ideal travel spot for adventure seekers who love nature.

Everything from the layout to the color palette to the choice of images works together. Chefs kiss ????????

Source: Venngage

Step four – Apply color psychology

Color tells a story. That’s why it’s so important to get your color palette right. For instance, if you’re selling a tropical paradise, you’ll most likely use bright blues and yellows. A nature destination will probably have a lot of greens and browns.

You get it, the idea is to choose a color story that reflects the atmosphere of the place you’re selling. Browse these travel ads for ideas on what color palettes work.

Here are some other points to consider:

• Keep your color scheme consistent throughout the brochure
• Use accent colors to make key information easier to read
• Create a color palette that evokes emotion
• Be aware of the cultural connotations associated with certain colors 

This free template from Adobe Express uses just the right amount of color. It cleverly chooses a dusky orange and white palette that complements the colors of the tiger. Sometimes simplicity has the biggest impact.

Source: Adobe Express

Step five – Make the copy “poppy”

Images are usually the bread and butter of a great travel brochure. But that doesn’t mean you should ignore the copy. 

Clear and persuasive copy will grab your audience and give them access to the information they need. Need inspiration? Read my list of the best slogans of all time (all from the travel industry).

Here are some “poppy copy” tips:

• Your headline sets the tone and tells readers what your brochure is about – so get it right
• Don’t overdo it on the adjectives or fluffy language – your readers don’t want to work that hard to get the key information
• Only include essential details and cut the rest
• Break copy up into small sections with relevant headings
• Be consistent with your tone of voice
• Make CTAs clear 

Less is more. And the copy in this Swiss travel brochure proves it. 

Step six – Build a proper review process

A proper creative review process makes it easy for you to share designs across different teams and gather feedback in a centralized platform. The same is true whether you’re making a product catalog , ad campaign, or – in this case – a travel brochure.

To do this effectively, you need online proofing software . 

Tools like Filestage streamline the interview review process so you can:

• Share assets across multiple teams and departments
• Gather in-context feedback directly on assets (in one place)
• Make sure your travel brochure is reviewed by the right team members
• Reduce the time wasted sharing feedback via email

This is how simple your content review workflow can be with Filestage:

• Set up your workflow – our team will help you build a custom review workflow and turn it into a template for future projects
• Create custom reviewer groups – decide which teams or departments need to review assets and when
• Upload your assets – upload your travel assets (or use our Google integration to auto-import files) 
• Automate the process – set up send automatic deadline reminders to keep projects on track
• Easily visualize changes – our AI auto-compare tool flags changes so you can see what’s new after each review round
• Maintain a clear audit – centralize all feedback and asset versions for easy bookkeeping

How to make a travel brochure: 6 best practices to follow

Follow these best practices to create a travel brochure that wins the hearts (and wallets) of your audience.

• Be consistent with your messaging, design choices, and copy – everything should reflect your brand and be tailored to your ideal reader
• Experiment with different layouts, headlines, and copywriting techniques – then test to see what works
• Don’t forget the fold – make sure the most information is visible when you fold the brochure
• Use white space to improve the readability and visual appeal – strike the right balance between text and images 
• Prioritize cultural sensitivity – research local customs and traditions to avoid offensive messaging
• Think about sustainability – opt for sustainable materials to lower your environmental impact

Travel brochure FAQs

What is a travel brochure.

A travel brochure is a printed or digital guide designed to promote a destination or attraction. It typically includes high-quality images of the destination and all the necessary details travelers need to plan their trip.

What should a travel brochure include?

The content of your travel brochure will depend on the destination or attraction you’re promoting and the audience you’re talking to.

That said, here are the core elements every good travel brochure should include:

• High quality imagery of the destination’s top attractions
• Details about the location, things to do, accommodation, and restaurant recommendations
• Interesting information about the local culture and traditions
• Practical details for planning a great trip like maps, itineraries, and booking information for tour operators
• Your brand logo and contact details
• A clear (and persuasive) call to action

In terms of style, incorporating a captivating title section, a cohesive color scheme, and clear sections will enhance readability.

What software do I need to make a travel brochure?

These tools will help you to make a travel brochure that grabs your audience’s attention:

• Design software – Design tools like Adobe Express, Canva, and Visme are perfect for beginners. More advanced designers may want to opt for Adobe InDesign.
• Online proofing software – A proofing tool like Filestage is ideal for reviewing your travel brochure and leaving feedback directly on artwork
• Interactive tools – Tools like FlipHTML5 can turn a simple PDF into an interactive digital travel brochure with sound, video, and zoom functionality

What is the standard travel brochure size?

If you’re using a travel brochure template, the most common size is 11” x 8.5” (these are the dimensions of printed letter paper). That said, you can customize your travel brochure to suit your audience and content. 

Travel brochures aren’t just a throw-back to the good ol’ days. Over half of travelers find them trustworthy and printed brochures have an average distribution reach of 3.5 readers per brochure (Source: Bentley University).

The value is undeniable. But there are some challenges when making travel brochures. Namely, typos or content changes can be costly to fix. This is why implementing a review workflow is a must. 

Online proofing software allows you to build a structured approval process for travel brochures and other promotional materials. That way, you can easily review assets between multiple teams and leave precise feedback on artwork.

Start a free seven-day Filestage trial to see how you can review travel assets with your team faster.

Nicki Wylie

15 brochure design ideas to spark your creativity

When it comes to creating a brochure, design is everything. Whether you're aiming to promote a new product, showcase your services, or draw attention to your upcoming events, a well-designed brochure can capture your audience's attention and leave a lasting impression. 

Katie Garrett

15 travel brochure examples to inspire your next design 

We might be living in the digital age, but travel brochures are still an important marketing tactic for travel agencies and other travel-based businesses. A well-crafted brochure – filled with beautiful imagery, enticing descriptions, and useful details – can help to influence consumer decisions, feeding their wanderlust and inspiring them to book their next vacation, STAT.

How to make a brochure that stands out in 7 simple steps 

The humble brochure has been used for centuries. And despite the rising popularity of digital marketing, brochures are still one of the best types of marketing collateral to tell your brand’s story and connect with potential customers. When done right, that is …

Valerie O'Connor

The 10 best brochure design software for your marketing team

Brochure design software helps marketers and designers create eye-catching and informative brochures that resonate with the target audience and turn prospects into clients. In this article we show you how to create a brochure using the best brochure design software.

Muriel Skusa

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The Earth is full of adventures and maps are a visual language to help you tell your story! Through the wise words of seasoned travelers and our customers we curated a collection of travel quotes .

Maps are a special long-lasting gift that can inspire new adventures over a lifetime! Whether you're commemorating your family heritage, wedding, anniversary, birthday, graduation, planning your next great excursion, or simply displaying a story of your adventures, incorporating a travel quote into your custom map adds a touch of personal insight and inspiration.

Our travel and adventure quotes range from the adventurous spirits of explorers like Amelia Earhart to the reflections of literary figures such as Mark Twain. The quote can share the joys of travel and a guiding mantra for life’s journeys.

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Home » Slogans » Catchy Slogans » 151 Catchy Travel Slogans and Good Taglines

151 Catchy Travel Slogans and Good Taglines

Here are 151 of the greatest travel slogans and taglines of all-time. These catchy travel slogans will inspire you in your pursuit to come up with your very own catchy travel slogan.

A more rewarding way to travel.

A symbol of freedom.

A world to see.

Adventure awaits, go find it.

Adventure is out there.

Adventure is worthwhile.

All aboard for abroad!

Ameristar. More casino. More fun.

Answer it Royally.

Be an adventurer.

Book a ticket and just leave.

Book with us and book it out of here!

Casino Pauma. The players oasis.

Catch our smile.

Commit to travel.

Delta gets you there. We’re ready to fly.

Delta is ready when you are.

Don’t just book it. Thomas Cook it.

Don’t be a tourist, be a traveler.

Don’t forget to travel.

Don’t listen to what they say, Go see.

Dream. Explore. Discover.

Eat less, Travel more.

Eat well Travel often.

Escape life for a little while.

Escape the ordinary.

Everything for travel.

Experience the excitement!

Experience. Tourism. These are as education in themselves.

Feed your wanderlust.

Fill those passport pages.

Find your escape.

Fly like a CEO, pay like a temp.

Fly the American way.

Fly the friendly skies.

Fuel your soul with travel.

Get out there.

Get with us and get away.

Go and see all you possibly can.

Go somewhere.

Go where you feel the most alive.

Golden Eagle. Go where the winners go!

Grab fun with travel.

Happiness is traveling.

Harrah’s, oh yeah!

Have a safe trip.

Head in the clouds.

Holidays at home are great.

I love New York.

IP is the place to be!

Is this any way to run an airline? – You bet it is!

It is not down in any map; true places never are.

It pays to fly…

It’s about the journey.

It’s all here!

It’s all right here.

It’s time to fly.

It’s a big world out there, go explore.

It’s time to get away.

Kick your feet up and go.

Leave the driving to us.

Let us be your passport to the world.

Let’s go on an adventure.

Life begins at the end of your comfort zone.

Life changing.

Life is an adventure.

Life is short. Book the flight.

Light is faster, but we are safer.

Live today. Tomorrow will cost more.

Making the sky the best place on earth.

MGM means great movies.

Normandie Casino. Where players win.

Not all those who wander are lost.

Not all who wander are lost.

Outwit. Outplay. Outlast.

Par-A-Dice. The friendliest casino on the water.

Pleasing people the world over.

Remember to Explore.

Rest, keep warm and drink liquids.

Rhythm City. Where a good time lasts a long time!

Sandia Casino. The place to play!

Sandy beaches to snowy peaks.

Say yes to new adventures.

Singapore girl, you’re a great way to fly.

So many ways to play!

Solving all your travel troubles.

Something special in the air.

Stress Less, Travel More.

The antidote for civilization.

The best way to get away.

The finest in travel.

The fool wanders, a wise man travels.

The happiest place on earth.

The proud bird with the golden tail.

The sky’s the limit!

The way to fly.

The wonder of it all.

The world is too big to leave unexplored.

The world is waiting.

The world is yours to explore.

The world’s favourite airline.

They have just one mission…yours.

Time to fly.

Time to see the world.

To travel is to live.

Tourism. Education For The Mind & Education For The Heart.

Travel does the heart good.

Travel far. Eat well. Live long.

Travel is the healthiest addiction.

Travel makes a wise man better, and a fool worse.

Travel more to discover yourself.

Travel more, create more memories.

Travel the world.

Travel to live, Live to travel.

Travel to make memories all around the world.

Travel to meet yourself.

Travel with excellence.

Traveling makes a man wiser, but less happy.

Twin Pine. Your roto riches!

Virgin Atlantic, more experience than our name suggests.

Virginia is for lovers.

Wander. Explore. Discover.

We bet you’ll love it.

We know where you’re going…

We love to fly and it shows.

We really move our tail for you.

We treat you like Royalty!

We’ll get you there.

We’ll show you the world.

We’ll take more care of you.

We’re American Airlines, doing what we do best.

We’re National, the sunshine airline. Watch us shine.

We’re here to get you there.

Western Airlines the only way to fly.

What happens here, stays here.

What’s your Grand Casino story?

When in doubt, travel.

When you’ve got it, flaunt it.

Where friendship is the largest jackpot!

Where The Winners Play.

Where you book matters.

Work hard, fly right.

World-class, worldwide.

You are now free to move about the country.

You don’t have to be rich to travel well.

You’ll love the way we fly.

You’re going to like us.

You’ve Arrived.

Your travel buddies.

The Greatest Travel Agency Names of All-Time Trailfinders Destination Vacation Whisked Away Travel Crafter Up Up and Away Gateway Getaways Point B See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic outlines the travel industry’s impact on social media and how more travelers are using recent technologies to plan their vacation. Over half of travelers use social media for their summer vacation inspiration.

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Highlight destinations using free travel brochure examples

Given the current situation, it may be overly courageous to talk about travel, let alone travel brochure examples. But most likely, if you stumbled around here, you are also a wanderer. And although the internet’s deep seas are filled with memes instead of corals, traveling still remains a craving for your clients, friends, or anyone just wanting a change of scenery. 

However, harsh the situation, people are not trees. We like to walk, travel, not plant ourselves facing the sun. If you own a travel agency, for instance, there are still things for you to do. Going online, you are navigating through uncharted territory. Vast and full of possibilities, the online medium can feel like a promise. A promise that your business can and will endure, that it has the foundation as solid as a medieval castle’s!

We talked in the past about some retail marketing strategies that can help you boost your sales and business online. Be sure to check that out and see precisely how.

We like to explore, expand our horizons, taste that cocktail on that beach, and climb that mountain and smile at the clouds. 

You want to show the world that there is still beauty out there waiting to be met. That’s why we have compiled a list of free travel brochure examples that can be that visual guide you’re looking for. Paired with our free online brochure maker , you are only a few steps away from realizing that striking product.

But, first things first.

What are brochures?

Think of brochures as microscopic representations of an idea. That’s right, of an idea! This isn’t some philosophical bending of traveling. This is the legitimate trial by fire of any successful brochure. 

When we think about travel brochure examples, or about any other type of digital brochure for that matter, what do we see? There is more to the whole picture than a couple of images. We might as well search Google Maps for that. A brochure is a representation of both the destination and the feeling you get when reaching it. We’ll talk more about this in the next section. 

Generally speaking, a brochure is a piece of paper document used for presenting or informing about something. They can hold various purposes, but generally speaking, their aim is precisely that. To inform about, or to present a product or a service. Sounds a bit stale? That’s because that’s only a fragment of the whole story. There are a myriad of other aspects you need to consider before launching your brochure at sea. But why bother with all of this?

Why are brochures important?

Brochures can serve as brief, guided tours towards a product or service. If we are to talk about travel brochures, they can prove to be handy tools for promoting and highlighting various regions, historical landmarks, city tours, etc. 

They are important because, through them, your client gets an indirect channel to you. Maybe you haven’t met your client yet, but nevertheless, you stirred he’s curiosity. He knows about your product or service and is now on the lookout. 

Brochures can inform people about propositions, proposals, solutions, advice, or, in your case, ideas. Everyone enjoying a well-made travel brochure enjoys the concept behind it. They like that mountainside not because of that magnificent rock withstanding the test of time, but because of the freedom that comes with it. The freedom of being at the peak of that mountain. 

So, why are brochures important? They are important because they can produce emotion and are especially important because they provide an answer. But to achieve this, your brochure must go through some steps.

How to create your travel brochure

Before we jump to our travel brochure examples, there is one last thing worth considering. That is, how exactly do you create your brochure. What are the most important aspects to consider, and how do you combine these aspects to achieve maximum effectiveness with minimum effort? 

Three words:

Oh, and the one to rule them all, templates. We’ll get to them a bit later. Like with every other aspect surrounding your business, brochures are part of your brand. And although brochure building isn’t as hard as brand building , it’s still important to keep the aspects mentioned above in mind. Let’s take a closer look at them.

Pictures are the bread and butter of any good brochure. All of the following travel brochure examples we will highlight will have this in common, great photos. 

Although somewhat intuitive, you would be surprised how many take this step for granted. Knowing that your audience wants to travel to certain places is not enough. Other agencies offer the same thing. You want to stand out and great photographs do precisely that. They make you stand out from the crowd.

Going cheap on photographs is not an option. There is no shortcut here. If your pictures look cheap, so will your entire brochure. Get creative with your photos, hire a photographer if you must. Whatever you do, just don’t overlook this aspect. Why sell a canoe when you could sell a boat? That’s the difference between an average photo and a great one. That’s what makes brochures great. People envision specific scenarios and it’s your job to bring those dream locations to life.

The other secret ingredient to an incredible brochure is text.

This includes elements such as the Title, Descriptions, a call to action, and maybe some testimonials if you are feeling particularly confident. 

All written information is there to support the message behind your pictures. An eye-catching headline will further reinforce the idea that this place is, indeed, a must-see. 

Text can be your best friend, but he can also be a foe. Don’t overuse it! Strong emphasis on ‘don’t.’ The viewer is not looking at your brochure mainly to read, but to dream. You are not promoting a library. You are facilitating en escape. Always try to adapt your message. Let yourself be inspired by your own pictures. After all, you’re selling a story, so you might as well believe it.

Now let’s go beyond photographs and written text. Literally, beyond! What’s there left to talk about? 

For a design to be appealing, it must have cohesion. Colors are the glue that holds everything together. They may not be the most vocal element in terms of conscious volume. But unconsciously, they can be decisive. 

Colors have a psychological quality of enforcing moods and emotions. Blue works great if you want your location to inspire calmness and tranquility. Green can evoke the sentiment of growth, abundance, or even our bond with nature. 

Choose your color palette so that it matches your pictures and message. Summer holidays may benefit from more vibrant colors. Whereas winter sceneries will find their best friend in colder colors.

Right, now that we’ve taken a brief look at what goes behind the scenes of creating a travel brochure, let’s take a look at some examples.

Travel brochure examples

Below we compiled a list of travel brochure examples that we are confident will compliment your needs and business.

They are all professionally designed by our team of expert designers, so if you are looking for inspiration or ideas, have at it. Our free travel brochures are here to save the day! Feel free to edit them as you please, as they are fully customizable.

And in case you were wondering if you should print them or use them strictly online, from our experience, it’s best practice to fully take advantage of both strategies. Just make sure you enable the Download and Print buttons, and you are good to go.

Beach travel trifold brochure template

Although summer is nearing its close, let’s start our list with a beautiful Deep Sea travel brochure .

You may already feel nostalgic after those warm, summer nights or afternoon swims into the ocean. As you can see, this travel brochure covers basically every aspect mentioned earlier in the article. 

The photos are carefully chosen to evoke the sea’s serenity, offering various landscapes for all types of enthusiasts. With an emphasis on blue and green, this brochure manages to infuse the viewer with calm and longing. And that’s precisely what it should do! Show its viewer that his dream location does exist and that he’s close enough to reach it. ‘Close’ is the keyword here. If you manage to turn dreams and closeness into desire, then your job is done. 

This isn’t some Inception-like strategy of planting an idea. Although it’s fairly similar. It’s just a basic strategy that works wonders. At the heart of every travel destination lies a need to change the scenery. Build upon that need! Change the text, add a catchy headline, and don’t forget to call your viewers to action. Their minds are already in that stunning location. Now let’s take care of their bodies.

City vacation stunning travel & tourism brochure template

For our city vacation travel brochure example , we chose to go with Firenze as the main actor in our presentation.

Not surprising, if you want to target cities as destinations, then Italy can prove to be a well of abundance.

A center for art and culture, Firenze is one of the world’s most significant wagons of civilization. Architecture, painting , sculpture, Firenze has it all. 

As you can see, this travel brochure has something of a more different design. With Flipsnack’s double-page feature, you get to expand your photos upon two pages. Significant effects can be achieved by utilizing this feature. Take The Duomo as an example. If your message benefits significantly from a broader exposure of your pictures, then hesitate no longer. Use the double page feature to tell the whole story.

Diving further into this travel brochure example, you’ll find something more. You’ll find a play between the urban opulence of fine art and taste and the rural area’s tranquil scenery. 

Once again, if your location allows you to tell the whole story, you should do it. You will have a final product appealing for more tourists, while also creating something more spectacular.

Informative travel brochure price list template

As its name aptly suggests, an informative travel brochure has the purpose not so much to evoke emotion, but mainly to offer objective, quick information. 

This information can vary depending on location, but generally speaking, we’re talking about prices, discounts, services, packages, and so on.

This is not to say that pictures don’t still play an essential role. They do, and they always will. That’s a fact! When it comes to informative travel brochures, you want to make sure that your information is presented as crisp and straightforward as possible. 

As in the example above, you get a sense of the cost that some of those trips involve. You get to know some preliminary prices while also getting a clue about the premises’ services. We love this travel brochure example’s design, as it covers both the informative and aesthetic aspects. It tells a story, but not in so much detail. Start using it and you will see it’s an elegant option, suited for various destinations.

Alpine travel trifold brochure template

We talked about the sea, now what about those stunning peaks that smile from above? Our alpine travel brochure example takes care of them too.

Unlike mountains, your brochure doesn’t need some massive, tectonic plate movement to form. Thank Flipsnack for that! Choosing one of our brochure templates , you only need a couple of minutes to spare, and your travel brochure is done. 

The mountainside is appealing not only to hikers but to average travel enthusiasts as well. Be sure to incorporate this option into your offering to not miss out on potential customers.

Exotic travel brochure template

Lemurs, flamingos, floating rocks and fantastic jungles, this category is for those who want a complete shift from their everyday lives.

For our exotic travel brochure example , we’ve gone with New Zealand as an exciting option. We’re using the word interesting only out of modesty. New Zealand is great and it pretty much has it all.

Exotic landscapes? Checked.

Incredible wildlife just waiting to be snuggled? Checked.

We applaud New Zealand for its natural beauty as well as for incredible urban flair. And as you probably noticed, we pointed all of these significant aspects in our brochure’s design . So be sure to check it out.

Oh, and as a bonus feature:

For all of the Lord of the Rings aficionados, New Zealand is where most of those movies were shot. That, right there, is a real Hobbit house. Yeah, I think New Zealand checks every ‘awesome’ box.

To sum things up

Brochures can have a magical effect upon the eyes especially if distributed as interactive flipbooks ! Our above travel brochure examples are just some out of many free, ready-to-use templates that we provide. We also offer fashion brochures for all of you interested in couture beauty, real estate brochures , health and fitness , and many more !

They are far-reaching. We’ve devoted a lot of time and effort in carefully crafting our templates for you to spare as much time as possible, while also having a unique professional design at your fingertips.

All of us at Flipsnack hope that traveling will recover soon. Until then, we can only dream and envision what an ideal holiday would look like. Help us imagine using our designs and mixing them up with your own, unique travel ideas and locations. Our templates are ready. What do you say?

the covid pandemic has done great harm to the tourism business. Now we have to put a lot of effort

Hi Melissa! Indeed, a lot of effort is now needed in a wide array of businesses. Combining this effort with creativity and originality is our safety net for the period to come.

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10 Eye-Catching Travel Brochure Designs That Inspire and Excite

Are you tired of seeing the same old travel brochures that fail to capture your attention? Look no further! We have curated a list of 10 eye-catching travel brochure designs that will inspire and excite your wanderlust. These brochures are not only visually appealing but also offer valuable information and unique design elements that set them apart from the crowd.

So sit back, relax, and prepare to be amazed by the creativity and ingenuity of these travel brochure designs.

1. The Adventure Seeker's Dream

If you're an adrenaline junkie looking for your next thrill, this travel brochure design will certainly catch your eye. With vibrant colors, bold typography, and captivating images of extreme sports and adventure tours, this brochure will ignite your sense of adventure and leave you craving for more. The layout is well-organized, providing detailed information about each activity, ensuring you're well-prepared for your next adrenaline-fueled experience.

2. The Luxurious Escape

Indulge your senses with this travel brochure design that exudes luxury and sophistication. Elegant typography, exquisite imagery of opulent resorts and breathtaking views, and a clean, minimalist layout will transport you to a world of ultimate relaxation and comfort. This brochure highlights the luxurious accommodations, amenities, and spa treatments offered, leaving you yearning for a pampering getaway.

3. The Cultural Enthusiast's Delight

Immerse yourself in fascinating cultures and rich histories with this travel brochure design that celebrates the beauty of historical landmarks and museums. The brochure showcases stunning photographs, insightful descriptions, and detailed itineraries that will guide you through the cultural gems of your chosen destination. Get ready to embark on an educational and enlightening journey.

4. The Serene Nature Retreat

If you're in need of a peaceful escape from the hustle and bustle of everyday life, this travel brochure design will transport you to idyllic natural landscapes and tranquil surroundings. With breathtaking images of serene beaches, lush forests, and majestic mountains, this brochure captures the essence of nature's beauty. The design seamlessly blends calming colors, clean lines, and spacious layouts, offering a sense of serenity just by flipping through its pages.

5. The Urban Explorer's Paradise

If you're a city enthusiast who thrives on vibrant energy and endless possibilities, this travel brochure design is perfect for you. With its dynamic layout, striking imagery of iconic cityscapes, and bold typography, this brochure captures the essence of urban exploration. Discover the hidden gems, trendy neighborhoods, and exciting events that make each city unique. Get ready to immerse yourself in the hustle and bustle of urban life.

6. The Family-Friendly Adventure

Planning a vacation with the whole family? Look no further than this travel brochure design tailored for family-friendly adventures. With its bright colors, playful illustrations, and engaging activities for all ages, this brochure is sure to capture the attention of both kids and parents. From amusement parks to water parks, from safari adventures to beach resorts, this brochure is the perfect guide for creating unforgettable memories with your loved ones.

7. The Winter Wonderland

For snow enthusiasts and winter lovers, this travel brochure design will make you want to grab your cozy sweater and head straight to the nearest ski resort. With its crisp imagery of snow-covered mountains, thrilling skiing and snowboarding activities, and cozy fireplaces, this brochure sets the perfect mood for a winter getaway. Whether you're a beginner or an experienced snow enthusiast, this brochure has everything you need to plan your dream vacation on the slopes.

8. The Beach Lover's Paradise

No travel brochure list is complete without a beach destination, and this travel brochure design captures the essence of a tropical paradise. With its vibrant colors, dreamy beach scenes, and palm tree accents, this brochure invites you to escape to sandy shores and crystal-clear waters. Explore beachfront resorts, indulge in water sports, or simply soak up the sun on the pristine beaches. Get ready to relax and unwind in the lap of beachside luxury.

9. The History Buff's Haven

Step back in time with this travel brochure design that celebrates the world's historical landmarks and ancient civilizations. Through stunning imagery, fascinating historical facts, and detailed itineraries, this brochure takes you on a journey through time. From the pyramids of Egypt to the ruins of Rome, from the temples of Japan to the castles of Spain, this brochure will satisfy every history lover's curiosity.

10. The Culinary Adventure

Food lovers, rejoice! This travel brochure design will take your taste buds on a culinary adventure around the world. With its mouthwatering food photography, authentic recipe suggestions, and local food tours, this brochure is a feast for the senses. Discover the flavors of different cultures, indulge in gourmet dining experiences, and immerse yourself in the vibrant food scenes of your chosen destination.

Final Thoughts

Travel brochures are not just informative guides; they are powerful tools that ignite our wanderlust and inspire us to explore the world. The 10 eye-catching travel brochure designs we've showcased in this article are a testament to the power of visual storytelling and effective design.

Whether you're seeking adventure, relaxation, culture, or tasty cuisine, there's a travel brochure design out there that perfectly captures your travel aspirations. So get ready to plan your next epic journey and let these inspiring brochures pave the way to unforgettable travel experiences.

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Travel Brochure Example Designs for City Tours & Students

There’s no better way to get potential clients in vacation mode than a well-designed travel booklet with stunning photos and captivating copy. learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below..

In this post, we’ll cover:

Why Travel Brochures Are Good Business

• Santorini, Greece
• Tel Aviv, Israel
• Istanbul, Turkey
• Tokyo, Japan (and more . . .)
• Villages of Crete, Greece
• Wines of Bordeaux, France
• Aruba, South America
• Trails of Taiwan (and more . . .)

How to Make Your Own Custom Brochure

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below. Or, get started making your own custom brochure with Shutterstock Create.

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

International City Tour Brochure Examples

City brochures and guides help visitors—especially those on foot—orient themselves in an exciting new place. International travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This international travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences.

It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot.

A suggested itinerary helps visitors explore this interesting city-state in just five days.

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design.

QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow.

It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font .

Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona.

The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists.

They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example.

The natural element of water is reflected in the dark blue color palette and the curving wave motif.

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!).

But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way .

The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices.

You can always use personal photos or Shutterstock’s images to capture the essence of your destination.

As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas !

We can’t wait to see all of your fun adventure-time-fueled creations.

Ready to get started making your own custom brochure? Find the perfect template for you in the template library in Shutterstock Create —just search for “brochures” in the search bar.

Travel Brochure FAQs

What are the most important elements of a travel brochure.

Location details, unique attractions, amenities, and anything else that makes the destination of interest to a potential traveler are all pieces of information that should be included on a travel brochure.

What is the most attractive part of the travel brochure?

An eye-catching travel brochure cover is the first thing your audience will see – it should intrigue them and make them want to pick up the brochure to read further. Choose a stunning image that encapsulates the destination and would make a traveler want to visit.

What is the format of a brochure?

There is no standard brochure format, but a good brochure should contain vibrant images of the destination, plus bulleted lists and short sentences allowing travelers to easily visually digest the contents of the brochure. A brochure should also have clearly labeled and separated sections to break up some of the visual load.

License this cover image via briddy .

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Travel brochure examples to get inspired in 2023

Brochure Design

One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead!

Brochures (both physical and digital) are an excellent addition to your travel content to attract more visitors.  In this blog, we have included plenty of travel and holiday brochure examples to inspire you to create that perfect design. 

Also, people confuse a brochure with a pamphlet, but these two are not the same. There are several differences between a pamphlet and a brochure.  

What are travel brochures?

A travel brochure is marketing material (printed or digital) to promote a trip itinerary, tourist spot, holiday destination, resort, or any other travel-related business. You should keep both printed and digital brochures handy since some clients prefer visiting your office to get more details while others prefer getting every information from the comfort of their homes.

Why do you need a holiday brochure for your business?

A holiday brochure can help your business in the following ways:

• To educate the existing customers more about the trip and destination (itinerary, food, places to explore) 
• To create more awareness around your small business by incorporating your company logo and colors into the brochure.
• To provide an immersive experience to your target audience that gives them a taste of the real-world travel experience with engaging features like flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures)
• To help you share the content on your digital travel brochure (if you have any) directly through links or QR codes. You can embed these links or QR codes on your business’s social handles or website.

How to make a travel brochure?

Creating a travel brochure from scratch can be quite a task if you do not have a strategy in place. We have outlined the perfect strategy for you to create a travel brochure in eight simple steps. 

1. Research Travel Brochure examples of popular fellow competitor businesses

What designs and formats are other businesses in your niche using for their brochures? Which highlight features add to the uniqueness of the brochures? What are some of the elements lacking? Research and analyze the best travel brochures to understand what things you should add to your brochure and which elements should be skipped.

2. Brainstorm a USP of your travel brochure

Once you get a fair idea of the travel brochures in your industry, you need to strategize how your brochure can stand out from all of them. Identify anything you can do better – copy, design, presentation of content, etc. For instance, this travel brochure has listed the best places to visit in the location, which can easily help attract the attention of the target audience since it is a valuable piece of information for them.

Picture credit

3. Figure out the size, format, and paper quality 

How pocket-friendly or grand do you want your brochure to be? While the A4 size can give an elegant look, it can be a little inconvenient for your client to carry it around. The best idea is to make it big enough to fit all the important information but not so big that it becomes impractical to carry it around.  The industry standard for a travel brochure’s size is ideally 4” x 9”.

Another crucial aspect of a brochure is its paper quality. The physical feel of the paper contributes to the user experience, so using high-quality printing paper is a must. Using glossy paper might be a great idea.

4. Choose a font 

The font in your brochure should align with the tone of your brand and the brochure design. The font should stand out enough to be easily spotted, harmonizing with the overall design. Go with the font that hits that sweet spot. The font style, size, and every other nuance will work together to decide the visual tone of your brochure. 

Some of the best font choices for travel brochures are Playfair Display, Avenir Next, Freight Sans Pro, Poppins, Helvetica Neue, Proxima Nova, etc. The font sizes for travel brochures should ideally be 14 for the content body and 16 for the headings (but it will also depend on the font style).

Tips for choosing the font for your travel brochure:

• Limit your brochure font usage to two or three fonts in total. Adding any more font style than this will create visual confusion. 
• Maintain uniformity in font usage. Use the same fonts for headlines throughout your brochure and the same font for the rest of the text. Introduce a third font style only if you need to highlight anything specifically.
• Pair fonts complementary to each other to create a compelling aesthetic together. Some of the perfect complementary font pairs can be Alegreya Sans SC and Source Sans Pro, Libre Franklin and Libre Baskerville, etc.

5. Include images

It’s a no-brainer that images are the most important aspect of any travel brochure. Make sure your brochure’s written content is enhanced with high-quality images that capture the essence of the destination. The images should blend with the overall aesthetics of the brochure. For instance, this brochure has incorporated high-definition images to attract the audience’s attention. Since it is visually attractive, it will tempt people to read about the packages and go ahead with their tour plan.

Here is a guide to help you design the best poster or cover for your brochure.

Tips for choosing photos for your travel brochure:

• Make your target audience feel the emotions of the destination through pictures, be it of sandy beaches or the grand mountains.
• If you don’t have the budget to hire a professional photographer, make sure the images you download from the internet are as accurate as possible.
• Include a variety of sights in your brochure. Some might be more interested in the natural beauty of the destination, while some are in the itinerary. The pictures of luxurious interiors might appeal to some, while the cuisine they will be served might entice others.

For instance, the brochure features images of luxurious interiors, making it stand out.

• Don’t just include pictures of the destination, but also of people on their solo trips, families, or friends enjoying themselves. Your target audience will be more engaged if they are able to visualise the kind of they will spend on the trip. For instance, this brochure shows images of people enjoying different activities during the trip.

6. Pick a color scheme 

The color scheme you choose for your travel brochure will hugely influence the vibes, mood, and feel of your brochure. It will create the initial impression on your target customers, so you need to think it through. The color scheme needs to be coherent with the destination concept. For instance, using bright blue, green, and yellow shades for tropical destinations can be a good idea, whereas subtle, calm, and pastel colors for museums or cafes.

In this travel brochure, for instance, the predominant colors are blue and green, since this is a beach location.

Tips for selecting the color scheme for your travel brochure:

• If the travel destination is peaceful, like a beach or mountains, and your target audience is looking for a relaxed vibe, use comforting colors like light blues to create a calming effect.
• The color scheme of your brochure should blend in with the color scheme in your photographs. Together, they should complement each other.
• Experiment and play around with colors through online tools like Colorhunt , Canva Colour Wheel , or Canva Color Palette Generator to get that perfect customized shade rather than the monotonous ones. 

For instance, for a playful yet calm vibe, use shades like blue, green, pink, white, etc. Whereas, for a rugged and adventurous vibe, make use of yellow, red, orange, black, etc. 

7. Write a descriptive copy 

Your travel brochure’s written content/copy should be descriptive enough to paint a clear picture of the destination and the experience. The copy should both educate your audience as well as inspire emotion. Research your target audience and tailor your content accordingly. Are they adventure seekers, history buffs, or pop culture fans? Write the content emphasizing what connects with your target audience.

Tips for writing a killer copy for a travel brochure:

• Share local tips about the destination, like the best sightseeing spots, sunsets, local cuisines, and must-visit cafes and shops. Insider tips will make your travel brochure content more unique and interesting for the readers. It can be an important differentiator point from your competitors. 
• Highlight the USPs of traveling to that destination with your agency. What additional experiences or benefits will you give your tourists that your competitors won’t? It can be anything from a compelling discount to exclusive entertainment.
• Share the real testimonials and reviews from your clients in your brochure copy. It will help you earn the trust of your potential customers. Using snappy, positive quotes in your copy can create a better impression.
• Incorporate user-generated content (UGC) in your brochure to bring in more authenticity. Also, clients connect better to content from other clients, which is a win-win.
• Keep your headlines and initial lines super catchy and attention-grabbing. It will determine whether your readers will read your copy at all. The tone of the content should be super engaging. For instance, instead of “ Enjoy the Beautiful Mountains of Switzerland ” go for “ Escape in the breathtaking Mountains of Switzerland “.
• Your target audience should find your copy valuable and relevant. It should provide them with almost all the necessary information and more so that they don’t need to research any further. Give details of all the facilities, amenities, food, views, etc.
• Create a sense of F.O.M.O among your target audience with your brochure copy. For instance, exclusive discounts for early birds, missing out on the views during a particular season, or limited spots for the trip. 
• Have a compelling CTA in your travel brochure that inspires your brochure reader to take action (book the trip). It should be persuasive and clear enough. For instance, “ Book Now! Experience a relaxing escape from the city hustle ‘.
• You can add a QR code for physical brochures. They are interactive and help the audience get more information without cluttering the brochure.

8. Decide the layout

Now that you have everything ready for your travel brochure – the content, images, color palette, etc., it’s time to bring everything together seamlessly. Select a neat layout with a flow that does not interrupt the reader’s attention. Scattering too many images or too much text randomly on your brochure is a recipe for disaster. Prepare a rough draft beforehand on how you want the entire thing to look and develop. For instance, your brochure can have a bi-fold or a tri-fold layout.

But what if, even after pre-planning all these steps, you do not achieve the brochure design you had in mind? Maybe, the text got cut on the edges, or the color palette looks entirely different. Here is a guide on how to fix these design mistakes.

Do you want help designing that “perfect travel brochure” for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What to include in a travel brochure? 

These are the key components that any travel brochure should contain:

• A section on what to do at the destination, basically the trip itinerary, which should include day trips, tours, and activities that are popular with visitors to this destination
• Food and lodging details
• Information on the ideal time to visit and what clothing is recommended for each season
• A map connecting a nearby city or hometown to the travel destination
• All your brand’s contact details like phone number, email ID, website, etc
• Your branding, including logo and fonts

If you still haven’t decided on the perfect logo for your brand, here are some tips for designing a modern minimalist logo . You can also check out our guide on 21 creative photography logo ideas & design tips .

What makes a good travel brochure?

Here are some bonus tips on how to make your travel brochure more attractive: 

• Choose fonts that are edgy yet minimalistic. Do not be too loud with your font choice, but keep it bold enough to appeal. 
• Keep enough white space in between texts.
• Create custom-made shades for your brochure that are unique and attention-grabbing.
• Experiment with different layouts for different purposes. 
• Use attractive downloadable templates on different paid or free sites to create your brochure if you cannot afford to hire a professional designer.

9 Travel Brochure Examples with different color palettes to fuel your creative inspiration

For so many people, planning a trip is half the fun! A creatively designed and well-written travel brochure can add to the excitement of the customers. Here are 9 travel brochure examples of different color palettes to help you hit your creative inspiration:

1. Blue and white

This brochure has a classic blue and white palette, which is perfectly complementing the beachy location theme.

2. Pink and white 

This travel guide has a pink and white color palette which looks great with the colorful picture on the brochure.

3. Bright yellow 

This travel brochure uses a single solid color palette which looks stunning. The bright yellow color accurately reflects the theme of a summer trip.

4. Solid brown 

This brochure has a dreamy look. The solid brown color palette of the brochure looks aesthetic with the pictures. The “starry theme” is further accentuating the look.

Picture Credit

5. Dual pink shade

A subtle, pastel pink shade has been combined with Fuschia pink in this brochure to capture the beautiful charm of the location. The pictures, colors, fonts- everything complements each other and makes the brochure look elegant. 

6. Purple and white 

A neat combination of this brochure’s purple and white color palette gives it a crisp and sharp look. The text is well formatted in small pointers. The images add to the aesthetics of the brochure. 

7. Orange and white 

This brochure uses a bright, monochrome orange paired with a lightly textured screen-printed look. It gives a contemporary and retro vibe to the brochure.

8. Green and white 

This brochure has a green and white color palette which gives it a professional look. If you need to design a travel brochure that should cover a lot of information, this is the brochure to take inspiration from. The brochure has tons of text but is still well-readable and looks neat.

9. Solid red

The solid red color palette of this brochure highlights the pictures on the brochure and makes them stand out. All the details about the packages have been condensed with small fonts without ruining the aesthetics.

9 Holiday Brochures Examples with different themes 

Here are some exciting holiday brochures examples to look at: 

1. Nostalgic theme 

The brochure has been crafted with desaturated peach paper, and the black and white photos add to the nostalgic vibe. Even the vintage grotesque font is used, which further accentuates the vibe.

2. Ocean theme

Stunning photos of beaches and sunsets are the focal points of the brochure, which accurately represents the destination. The brochure’s blue color palette and greenery highlight the destination’s natural elements.

Image credit

3. Classic theme

This brochure depicts a classic theme with its understated white and dark gray color palette. The modern serif font further adds to the classy feel of the brochure.

4. White beaches theme

The pictures of this location’s stunning white beaches are used to create the backdrop of the brochure. The minimal text has been used to let the photos speak for themselves.

5. Local theme

The visual theme of this travel brochure is based on the culture of the destination. The picture on the brochure signifies the local dance culture of the place.

6. Vintage theme 

This brochure has an ancient feel to it. The pictures of the postcards and the vintage theme paper of the brochure add to the vintage vibe.

7. Eco-friendly theme

The green and white color palettes of this brochure create an eco-friendly theme that highlights the location.

8. Desert theme

The desert-friendly color palette and font of the brochure strike that perfect combination of old-school and rustic. This authentically replicates the feel of the location. The font color scheme and the background are beautifully blended to create cohesiveness.

9. Multicolor theme

This travel brochure uses bright photos, loud text, and blocks of colors to create a pop of vibrant splash. The brochure’s peppy, lively, colorful theme captures the essence of the destination well.

5 Best digital travel brochure examples to take creative inspiration from 

Some of the best digital travel brochure examples that can fuel your creativity:

1. Nelson The Great Design Studio

This brochure created byFlyer by Nelson The Great Design Studio has bold, HD prints that bring alive the playful, fun vibe of the place. The font choice is also quite peppy.

2. National Geographic Lindblad Expeditions Family Expeditions 

The travel brochure has a simple cover of a girl enjoying her holiday destination. It beautifully captures the beauty of the place. The copy describes fresh daily sights, wildlife, undersea wonders, and activities for every age and fitness level.

3. Venngage

The stunning images of this travel brochure capture the beauty of the actual destination, which is bound to lure visitors. The text gives the most details about how to explore beautiful landscapes.

4. Micato Safaris

The cover of this brochure speaks for itself due to the visual aspect. You can see the leopards evoking adventure and your imagination.  The text is minimal because the pictures are loud in itself.

5. Beachbound

This digital travel brochure leaves a lasting impression in your mind of tranquility, with a place where you can spend quality time with your partner. The aesthetics are complementing the imagery along with the text to pass on a clear message here.

Are you ready to create one for yourself?

After browsing through all these travel brochure examples, you might have a fair idea of how to design a high-quality travel brochure that stands out and captures the attention of your potential clients. All these holiday brochure examples are perfect for inspiring your creative imagination.

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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Travel Brochure Designs

Since then, traveling is always a joy for most people. Places are now accessible, whether you go to the beach, mountain top, and different wonder of the world. Because of the demand, travel agencies have taken advantage of pushing in the increase of competition in the industry. One way to compete from the rest of the agencies globally is through a brochure. A tourist  brochure  is the best way to promote your travel offer. It has everything in it, from the destinations, the hotel, to the restaurant. So, check out some travel brochure examples below for your guide.

25+ Travel Brochure Designs & Examples

1. travel bifold brochure template example.

• Illustrator

Size: A4, US

2. Travel Trifold Brochure Template Example

Size: A3, US

3. Vacation Rental Management Bi-Fold Brochure Example

4. Vacation Rental Management Tri-Fold Brochure Example

5. Vacation Rental Bi-Fold Brochure Example

6. Vacation Rental Tri-Fold Brochure Example

7. Summer Vacation Rental Bi-Fold Brochure Example

8. Summer Vacation Rental Tri-Fold Brochure Example

9. Vacation Rental Sale Bi-Fold Brochure Example

10. Vacation Rental Sale Tri-Fold Brochure Example

11. Travel & Tour Tri-Fold Brochure Example

Size: US, A4

12. Travel & Tour Bi-Fold Brochure Example

13. Free Sample Travel Brochure Example

Free Download

14. Free Travel and Tour Brochure Example

15. Holiday Travel Brochure

16. Trifold Travel Brochure

17. Tourism Travel Brochure

18. Vintage Travel Brochure

19. Professional Travel Business Brochure

20. Travel Agency Business Brochure

21. Retro Travel Brochure

22. Travel Package Brochure

23. Travel Vacation Brochure

24. Free Travel Brochure

25. Travel Guide Brochure

What Is a Travel Brochure?

A travel brochure is a creative document that serves as a  marketing strategy  for travel agencies. It also includes a  list  of travel destinations, travel activities, tourist guides, and shops.  

The Rise of Travel Agency Industry

Many people want to travel to unwind, relax, and just escape from the clamor of the city. Because there are planes, buses, and private vehicles, it is now easy to move around different towns. Whether in the islands of Korea or Thailand, it is far easier to travel with an agency that will secure your trip to be a success. According to a  report   analysis  by Statista,  travel agencies project to grow up to $17.3 million in revenue  in the coming years. This  assessment  goes to show that there is a continuing rise in the population of agencies. Which also increases the competition. Therefore, developing advertisements is substantial. 

How To Make a Travel Brochure

Making a DIY tour brochure is fun and exciting. But remember that it can be complicated when you do not have enough details to add to it. Since it follows a format, you are probably doubtful about your creative  plans . But do not worry. We list the steps below for you to follow when making a  business brochure . 

1. Know Your Target Audience

In making a  marketing brochure , you always have to start by knowing your target marketing. Since an advertisement is useful when it fits well with the people’s interests, you have to focus on that aspect. Research about them and identify if you want teenagers, adults, or family destinations. With this, you or a graphic design will know what content and design elements are suitable for your brochure. 

2. Add Your Travel Packages

In this section, know that this is your chance to get your clients’ interest. This is also a way where you can gain your profit. You have to list all your travel packages, including round trip promos, a three-night stay in a Villa, and free breakfast on the first two nights of stay. Adjust the cost to fit well with the  budget  standards of your target audience. Traveling should never be a burden on people. Their amenities and activities should be worth the money they will pay for. When you prioritize this, you will gain your clients’ trust. 

3. Use Appropriate Images

Photos are an essential part of a travel brochure. It acts as a preview of the place that the potential customer would see. Travel brochure also serves as a travel  agenda  that will guide the tourist throughout the travel. So, be catchy and relevant enough to add high-quality photos of modern cities, museums, and picturesque travel places. You’ll drive more interest when you consider this. 

4. Include Maps and Directions

Apart from images, maps and directions also play an essential role in any travel brochure. The maps and directions are necessary for the tourist. It will help them create a mental picture of where travel destinations and activities take place. Using a  trifold brochure  will secure the placement of maps and directions.

5. Unleash Your Creativity

Aside from the content, creativity helps you in gaining more attention. With your brochure, be creative enough to put colors and design elements in it. Place attractive design at the front cover to ensure that your target will flip through the pages. So, when they are  travel planning , your agency could be an easy option.

What is the purpose of tour brochures?

Travel brochures serve as an advertisement for particular travel destinations that is useful for tourists.

What makes a significant brochure?

A good brochure must be informative. It should be useful for travelers with comprehensive content and quality images.

What is the appropriate end of a brochure?

It must end with a call to action. Try to put photos that will drive attention.

Traveling is more fun when people do not have to worry about their itinerary and travel budget . Good thing, there are travel agencies that will help you with that. If you are among those that cater to provide convenience to travelers, make sure to advertise what you can offer. Follow the guide above to create a travel brochure that will be useful for people’s future travels.

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