virtual tour tottenham new stadium

• Safeguarding
• Accessibility

Stay up to date

• Cookie Policy
• Privacy Policy
• Terms and Conditions
• My Account Help

Tottenham Hotspur FC

All rights reserved www.3ddigitalvenue.com

‘Seeing is believing’: How Ticketmaster’s 3D Virtual Venue brings Tottenham Hotspur Stadium to life

Sportspro talks to tottenham’s head of ticketing ian murphy and ticketmaster sport coo chris gratton to find out how technology lets fans see what kind of experience they will get before making a purchase..

When Tottenham Hotspur decided to move from White Hart Lane to a brand new state-of-the-art stadium next door, the Premier League soccer club knew it had to make the new arena as special and as atmospheric as its home of more than 100 years.

No stone was left unturned in the quest to build the perfect soccer venue, with unprecedented attention paid to elements like acoustics, AV equipment, and stand structure. The new stadium’s 17,500-capacity South Stand is the largest single-tiered stand in England, the longest bar in Europe helps fans get their half-time pints quicker, and the range of catering and hospitality options is unparalleled in the country.

Tottenham Hotspur Stadium combines everything fans loved about White Hart Lane with all of the advances made in stadium design and technology over the last century, opening up new revenue streams for the club and delivering a painless, modern experience for supporters who will hopefully spend more time at the ground.

Tottenham Hotspur Stadium is one of the modest modern soccer arenas in the world (Credit: Getty Images)

But the club acknowledges the old adage ‘seeing is believing’ still holds true. Its partnership with Ticketmaster not only simplifies the process of purchasing and distributing match tickets, it also helps drive awareness of its experiences and catering options to fans at the point of purchase with 3D Virtual Venue.

The technology offers fans a glimpse of the view from their seat and allows them to compare different ticket and hospitality options, bringing the stadium to life and driving fan satisfaction and sales.

SportsPro sat down with Ian Murphy, the head of ticketing and membership at Tottenham Hotspur, and Chris Gratton, the chief operating officer of Ticketmaster Sport, to find out more.

Tottenham are the first Premier League club to use Ticketmaster’s 3D Virtual Venue. How does the technology work and what was involved to get it up and running at Tottenham Hotspur stadium?

Chris Gratton: Last year we launched our co-innovation partnership with Tottenham Hotspur and as part of that we wanted to look at technologies that can completely innovate the way that the club interacts with their fans. Virtual Venue 3D technology gives the fan the opportunity to completely refine their buying experience and compare and contrast between options within the stadium, both in general and premium areas to perfect that buying experience.

In order to get it up and running we worked with the club to build a brand new integrated sales flow and identical stadium replica in digital 3D from scratch. We’ve already seen the technology stand up to onsales and be performant whilst allowing fans the opportunity to see areas of the stadium they never would have the option to normally.

Ian Murphy: As part of our ongoing commitment to improve and enhance the experience of our fans in all their interactions with us, we were pleased to work with Ticketmaster to develop this upgrade to our ticket purchasing experience. Introducing the latest technology using Virtual Venue allowed us to give fans the chance to see the different views from available seats.

What have been traditional pain points when it comes to ticketing – both from a customer and a club point of view? How will this technology benefit fans wanting to buy tickets and how does it differ from other ‘view from my seat’ features?

CG: Traditional pain points in the sports ticketing purchase process are continually evolving in line with broader consumer expectations. For many years the buying process in sports lagged behind the truly streamlined and efficient processes in [fast moving consumer goods], retail and airline industries, but we believe with the introduction of our completely redesigned front end sales flows, benchmarked against those industries for best practice, and the addition of Virtual Venue we can address two of the main ones.

Namely, they are speed and ease of conversion alongside the ability to tailor, down to your own preferences on sight lines, your selection process. Virtual Venue does away with flat plan seating maps with view from seat and gives you the ability to select, view and, as 3D Virtual Venue is fully integrated, buy in one flow. It also allows screen in screen visibility on comparing seats and lines, as well as viewing lounges and premium spaces which really brings the stadium to life in a way that traditional view from seat doesn’t do.

Additionally, the architecturally accurate 3D detailing gives sports clubs and organisations the ability to maximise sponsorship opportunities.

Stay up to date with the latest sports business news and insights.

IM: The biggest issue that Virtual Venue is addressing is that it allows people who are buying tickets to explore the venue more accurately than ever before ahead of making a purchase. If someone is not familiar with the venue, wants to experience an alternative location or has specific requirements for their visit, then Virtual Venue gives much greater levels of detail than we have been able to offer online in the past. The ability to compare different views and locations gives further options and information to the visitor as well.

Many of these points would previously have been dealt with via a telephone call, so as well as giving a better fan experience it also helps to reduce inbound call traffic.

3D Virtual View offers fan an indication of what their view will be at the game.

Attending a sporting event is no longer a case of turning up five minutes before kick-off and then leaving as soon as possible. It’s increasingly about experiences. How can technology like 3D Virtual Venue help fans learn more about what to expect when choosing their seats?

CG: Working with Tottenham we really wanted to bring to life the experience and opportunities within the wider footprint of the stadium and different areas throughout the stadium. Virtual Venue allows us to bring to life not only the bowl and hospitality areas but anything the venue decides they want to showcase, such as concourses, bars, restaurants and, in the case of Tottenham, the Dare Skywalk, stadium tours and other attractions as they are added.

To that end, fans can really understand the experience and plan where they want to meet and what they want to do on the day well in advance. Virtual Venue also brings the club’s branding and the fans’ passion for attending live matches to both the ‘know before you go’ and the buying process.

IM: The initial release of the platform on our website has largely focused on the bowl seating and premium areas of the stadium. Over time we will look to expand Virtual Venue into the other areas. This will provide detail and information that was previously unavailable online regarding the location of food and drink outlets and all other facilities that could impact where a supporter opts to purchase their seats.

Corporate customers can also preview the stadium’s impressive hospitality options

The variety of hospitality options is one of the most unique elements of the Tottenham Hotspur Stadium. How does 3D Virtual Venue capture this in a way that wasn’t previously possible?

CG: With Virtual Venue you can showcase the stadium to its absolute best. To that end, for premium areas including hospitality, where the fan is expecting the absolute best from their experience, we are able to give them a true representation of the experience they are buying.

Club and venue has an international appeal and Virtual Venue allows those potential new fans to virtually set foot inside the venue to view all ticket and experience options open to them, including premium areas and hospitality.

IM: Historically our online platforms would have struggled to do justice to the facilities available at the Tottenham Hotspur Stadium. Virtual Venue has given us the opportunity to visually showcase the state of the art premium facilities at the venue both as part of the direct sales journey or as part of a wider conversation with prospective clients who are interested in exploring options available to them.

Related posts

Tottenham’s Todd Kline talks stadium naming rights, NFTs, and thinking like a “content creation machine”

Green Bay Packers make first UK trip to play at Tottenham Hotspur Stadium

Tottenham Hotspur join UN’s Race to Zero in bid to be carbon neutral by 2040

Tottenham move first on Ticketmaster’s 3D Virtual Venue technology

Spurs have left no stone unturned in their pursuit to make the new stadium one of the best in world soccer and technology is a huge part of that. how important is it for the club to continue to innovate with services like 3d virtual venue.

IM: Virtual Venue provides a platform for continuous innovation at our venue and what we do digitally is a core part of our DNA. When designing our venue, we incorporated technology into the fabric of it, which has allowed us to accelerate innovation to support our business operations and to continue to enhance the fan experience. 3D Virtual Venue, with Ticketmaster Sport, has given us an operational tool that supports our premium and general admission ticketing journey and also allows our fans to experience our venue virtually, enhancing the digital experience they have with the club.

Ultimately, what do Tottenham hope to gain from this technology? How will you measure success?

IM: We are constantly striving to provide our fans with the best experience whenever they interact with us. The introduction of Virtual Venue is a further step in making the fan experience the best it can be as well as highlighting the range of seating options available throughout all areas of the stadium. We are looking forward to continuing to work with Ticketmaster to develop and improve the platform in the future.

New mobile app released that lets everyone take a virtual tour of Spurs' amazing new stadium

The north London club have announced a clever new app for your phone or tablet

• 14:23, 3 MAY 2017
• Updated 14:25, 3 MAY 2017

Don't miss any of the latest and best Spurs news - sign up to the free Tottenham newsletter for updates straight to your inbox

We have more newsletters

Tottenham Hotspur have given fans a way of taking a walk through their brand new stadium from their phones or tablets.

Spurs' new ground is currently under construction, but the new app allows you to take a glimpse around what the finished ground will look like, using augmented reality to stand in the centre circle and get a feel for how big the new stadium will be.

All you need to do is load up the app, then download a tracker image which you then point your phone or tablet at to dive in and take a tour, looking around the 61,000-seater state-of-the-art stadium.

Previously those looking to buy premium seat packages were among the few that were able to take an augmented reality tour of the new ground, which is set to house Spurs for the 2018/19 season.

Now anybody can take the tour.

You can download the app from iTunes here .

Or from the Android Play store here .

• New Tottenham stadium
• Most Recent

Take a virtual spin through Tottenham Hotspur's new stadium

Spurs fans feeling wistful for a home of their own, can get a taste through free vr app.

Ahead of tomorrow's derby between the Tottenham Hotspurs and Arsenal, Spurs fans can get a virtual glance at where the club will play in its new stadium set to open next year.

Saturday's Premier League game will play at Emirates Stadium. But the Spurs will have a shiny new home of their own in 2018, complete with a Sky Lounge, members dining club, museum and even a 40 meter (131-foot) climbing wall running up the exterior. The stadium will reportedly be the third-biggest in the Premier League.

Fans can download either an iOS or Android virtual reality ( VR) app that lets them pretend they're on the pitch — or take a 360-degree spin at the new stadium in its proposed glory online from the center of the field, checking out seats and luxury boxes. (Super Suites can hold up to 21 guests, Sideline Suites just 12.) SPVRS, the free app, (which stands for Stadium Project Virtual Reality Suite: a mouthful) is really meant as a marketing app for anyone interested in buying those ultra-luxe seats.

Using VR to either watch sports events or play sports games is a growing more popular. Fans have been able to tap into VR broadcasts of The Kentucky Derby to events during the 2016 Rio Olympics.

Live streams are also giving fans a chance to see how close — or far — the stadium is from completion. (Hint: don't expect to see climbing walls any time soon.)

The Spurs former stadium, White Hart Lane, which held about 32,000 seats, is doubling in size to 61,000 seats when it opens for 2018/2019 Premier League season. The new venue is also reportedly slotted to have a retractable pitch — with both artificial and grass turf — so the stadium can host National Football League games as part of a multi-year agreement.

When first proposed, the new stadium projections put the construction costs at £750M ($980M). Those numbers have been revised to upwards of £800M ($1.05B). Tottenham are making do playing at Wembley Stadium while their new field is in the works. But with the last home league win Arsenal had against Tottenham dating back to 2013, the Spurs may not be feeling any concern about being homeless, themselves, for now.

• Virtual tour of Tottenham Hotspur's incredible new ground | Daily ... ›
• Tottenham fans and players blown away by new stadium in virtual ... ›
• SPVRS App Shows Tottenham Hotspur's New Stadium In Virtual ... ›

GearBrain Compatibility Find Engine

A pioneering recommendation platform where you can research, discover, buy, and learn how to connect and optimize smart devices.

Join our community! Ask and answer questions about smart devices and save yours in My Gear.

Top Stories

6 apps that help find the perfect shade of paint for your home, how to use alexa as a music or radio alarm clock, how to reconnect amazon echo and alexa to your wi-fi network, best labor day sales for smart devices: don’t miss out on these top deals, unlock your home’s potential with gearbrain’s smart lock configurator.

• Doodle for Google
• What is Bixby
• Smart Home System
• Tesla Model 3 Interior
• Google Home Games
• Wireless Doorbell
• Ring Chime Pro

Weekly Deals

Tcl labor day deal: massive discounts on all three 98” tv models until 9/2., best tech deals for back to school, amazon deal:  get 15% off eufy x10 pro omni robot vacuum and mop with 8,000 pa suction, and more., soundpeats labor day sale: 20% off page coupon plus 10% off with the code splaborday10 on space headphones.

• [email protected]
• 646-376-7760
• 215 West 40th Street, 6th Floor
• New York, NY 10018

Connect With Us

Tottenham Hotspur to launch Ticketmaster’s 3D Virtual Venue technology in the UK

Tottenham Hotspur will be first in the UK to launch with Ticketmaster’s fully integrated purchase experience, 3D Virtual Venue , that will give fans a unique life-like view of their seats when purchasing a ticket.

In a first for the UK sporting industry, Spurs fans will benefit from this cutting-edge ticketing technology that allows them to digitally preview 360 views and sightlines, compare sections and show real-time availability of tickets. With incredible 3D life-like quality and pin-point accuracy, fans will have the optimum opportunity to choose the seat that is right for them on their mobile or desktop.

View Tottenham Hotspur’s 3D Virtual Venue

Ian Murphy, Head of Ticketing and Membership, Tottenham Hotspur , said : “We’re proud to be the first Club in the UK to introduce Ticketmaster’s latest innovation, 3D Virtual Venue, as we continue to explore ways of taking our fan experience to the next level.” “With such a wide range of seating options on offer at our stadium, including licensed safe standing and Premium areas, this cutting-edge technology will give fans the best possible insight into what their matchday experience will be like before making their selection.”

“Every fan is different, and so is their definition of the “best seat in the house” – so, why not give them the technology to view, compare and select themselves?” said Chris Gratton, Chief Operating Officer, Ticketmaster Sport . “Our team is constantly working to elevate the fan experience and Virtual Venue will fundamentally transform how fans buy a ticket, while enhancing conversion and setting a new gold standard for Clubs and venues across the industry.”

The news comes off the back of Tottenham Hotspur renewing an exclusive long-term partnership with Ticketmaster Sport who are now the Club’s Official Ticketing Innovation Supplier.

From Wednesday 26th January 2022, 3D Virtual Venue will be fully integrated as part of Tottenham Hotspur’s ticketing journey.

Related News

Arsenal FC is the latest Premier League club to have renewed its trust in Ticketmaster Sport as its ticketing provider. The relationship between the two has been a long-standing one, and the renewal marks a continuation of that arrangement. Having supplied Arsenal for over three decades, the agreement has been extended with a multi-year deal. […]

When Brentford FC moved to Ticketmaster for the 2023/2024 season, they launched their ‘Every Seat Counts’ campaign. As a Premier League club that sells out its inventory week in and week out, no-shows meant up to 1000 seats were empty at every home game. Frustrated Brentford fans had to watch Premier League matches at home, […]

Panathinaikos BC AKTOR has signed a strategic partnership with Ticketmaster Sport to revolutionise the ticketing experience for fans of one of Europe’s most historic basketball clubs. This partnership is a significant step forward for both organisations, highlighting the shared commitment to excellence, innovation and fan satisfaction. Bringing Fans Closer To The Court Panathinaikos BC AKTOR, […]

Tottenham Hotspur launches 3D Virtual Tour for guests to explore stadium event spaces

• August 4, 2020
• By Stuart O'Brien

Tottenham Hotspur has launched a new 3D Virtual Tour for guests to explore the event spaces within its stadium virtually as the Club furthers its post-lockdown hospitality plans.

The stadium’s conference and events facilities are now able to accommodate socially-distanced meetings of up to 30 people, with larger events permitted from 1 October, in line with public health guidance.

Like many venues up and down the country, Tottenham Hotspur Stadium is adapting to the challenges presented by COVID-19 and has implemented a raft of measures to protect the health and safety of its visitors and staff.

Measures include non-invasive temperature checks, one-way systems, increased cleaning and pre-packaged food.

This has resulted in Tottenham Hotspur Stadium receiving ‘We’re Good To Go’ status from Visit Britain – an industry standard recognising businesses across the tourism sector that can demonstrate that they are adhering to the respective Government and public health guidance around COVID-19.

The Club is now taking bookings to host conferences and events, and has released the new tool together with Headbox so that prospective guests can take a look around areas of the world-class stadium without having to travel to the venue itself.

Unique spaces that can be explored via the technology include:

• The bright and spacious East Quarter Three
• US-style sports bar, Lower Eastside
• The bespoke NFL Press Auditorium, set out in theatre style
• The huge NFL Locker Room – which has been used by the Tottenham Hotspur First Team during recent behind-closed-doors Premier League matches

The tool enables event organisers to walk through each area and provides tips around how the spaces could be used to host events. Tottenham Hotspur Stadium is able to accommodate anything from major business conferences to company parties.

Andy O’Sullivan, Venue Director, said: “We are excited to be planning to welcome guests back to the event spaces at Tottenham Hotspur Stadium.

“As one of the newest and most exciting venues in London, you can only truly understand what is on offer by seeing the spaces for yourself, which we understand is difficult for people in the current circumstances.

“By launching our 3D Virtual Tour with Headbox, we hope that those thinking about holding their event with us get a great feel for what to expect and are just as amazed as they no doubt will be in person when they visit.”

• Tags: Events , venues , London venues , Tottenham Hotspur Stadium , coronavirus
• Categories: News , bottom section news

You May Also Like

Plan ahead for 2025 with the Great Yorkshire Showground

5th September 2024

Read more...

10 minutes with James Dow, GM of Blacklane UK premium chauffeur service

Benchmarking PA salaries: What does the 2024 recruitment market have in store?

4th September 2024

PA LIFE MAGAZINE

Autumn Issue 2024

Pa life club, the best networking events, competitions, supplier offers, online courses and more for pas, eas and office managers, featured supplier.

DESTINATION EMIRATES OLD TRAFFORD

Pa life newsletter, signup to our newsletter, upcoming events, pa life club fam trip: private dining at hawksmoor wood wharf, pa life summit 2024, pa life club fam trip: clayton hotel london wall.

Creating relationships between PAs, EAs and corporate bookers and their industry suppliers

Forum events & media group ltd forum house 71 mead lane hertford, herts sg13 7ax 01992 374 100.

Privacy Overview

Tottenham Hotspur Stadium

Tottenham Hotspur Football Club

Total Capacity

Disciplines

Architecture

Brand activation, landscape architecture, interior design.

• Food & Beverage Strategy
• Audiovisual Consultancy

Collections

• Football/Soccer Stadiums

Tottenham Hostspur’s old ground, White Hart Lane, contained over a century of memories, but it could no longer live up to the standards expected in modern football. Spurs deserved a home that could match the club’s history and its status in the Premier League and European football.

The new Tottenham Hotspur Stadium is designed to cultivate an extraordinary atmosphere. The spectator experience is incredibly intimate, even with a capacity of 62,850. That’s thanks to stands angled at 35 degrees — the steepest recommended in U.K. guidelines — bringing fans closer to the field than at any comparable modern stadium.

The 17,500-seat South Stand is the country’s largest single-tier stand, designed to generate a powerful ‘wall of sound,’ and includes 5,000 safe standing seats. Populous worked with U2’s sound engineers to optimise the stadium’s acoustics, fine-tuning the reverberation times to amplify the roar of the crowd.

Enhancing the match-day experience for Tottenham Hotspur supporters was central to the design approach. The stadium’s general admission concourse hosts more than 60 concessions and three pub-style feature bars. Within the South Stand, the five-story Market Place atrium is a lively gathering place for fans before and after matches. It features street-food-style eateries, an on-site Beavertown microbrewery, and the longest bar in Europe, stretching the full 65-metre length of the goal line on the pitch.

Populous’ concept designs for the stadium’s premium facilities aimed to unlock hidden potential in underutilised spaces, opening up fresh revenue avenues for the club. This diverse array of private suites, sky lounges, premium lounges, bars, conference facilities and Michelin-star dining options caters to a wide range of budgets and preferences and can host up to 8,000 guests on event days.

I had the full guided tour of the new Spurs stadium, and I can safely say it’s the best football ground I’ve ever been to.

Gary Lineker

Former Spurs Striker and Match of the Day Presenter

Created to be inclusive for everyone, the Tottenham Hotspur Stadium features over 250 dedicated elevated wheelchair positions around the seating bowl, 66 fully accessible toilets, and hearing loops that provide audio-descriptive match commentaries. There’s a sensory suite too — a calming environment for supporters on the autistic spectrum or with sensory impairment conditions.

The stadium is the first purpose-built for NFL games outside the U.S., featuring a retractable natural turf pitch that slides under the South Stand in just 25 minutes, revealing an artificial playing surface. This allows American football to take place during the Premier League football season without affecting the quality of the natural turf pitch. The stadium now hosts two regular season NFL games each year as part of an ongoing partnership between the league and Tottenham Hotspur.

The system also offers ideal sightlines for American football by lowering the playing surface relative to the first row of seats, allowing fans to view the action over players and coaching staff on the sidelines. Add to that purpose-designed NFL locker rooms and other bespoke player, staff and media facilities, and the stadium has become a true home away from home for visiting NFL teams.

Outside of football, the adaptability of the stadium has allowed it to host some of the biggest events in sports and entertainment, from a world heavyweight boxing title clash between Anthony Joshua and Oleksandr Usyk in 2022 to five sellout Beyoncé concerts in 2023.

The wider stadium development scheme encompasses a new visitor centre called the Tottenham Experience, a gym, supermarket and a sixth-form school. Attracting around two million visitors a year, it buzzes with activity, thanks to stadium tours, retail spaces, conference and banquet facilities, cafes and F1 Drive, the first official Formula 1 karting experience, which features 180 metres of track beneath the South Stand. Upon completion, the project will create 3,500 jobs and inject a projected £293 million into the local economy each year, benefitting local businesses and offering fresh opportunities to the community.

Disciplines Provided

Populous was the architect for the Tottenham Hotspur Stadium project, responsible for all aspects of the design of the scheme from 2014 and the initial concept stages, through to the completion of construction works in 2019. The full development incorporates the stadium, a new visitor centre and the Club’s new headquarters building. Future developments include an extreme sports building and a hotel.

Populous’ specialist brand activation team delved into the history of the Club’s brand identity to deliver an authentic scheme for environmental graphics. The primary focus involved embedding the Club’s history into the fabric of the building itself, creating statement gestures like the huge concrete letters on the building’s north face spelling out the Club’s motto, which will endure for as long as the stadium is standing.

The Tottenham Hotspur Stadium required a creative alternative to traditional wayfinding methods to support the stadium’s complementary mix of uses. At the core of the design is the incorporation of LED technology into classic wayfinding totems to create variable digital signage. This provides the building’s operations team with a significant degree of flexibility, allowing event-specific information to be displayed and last-minute changes or messages to be quickly programmed.

Populous has created a landscaped realm inspired by the Club’s history and the local area, establishing a new ‘greenway’ for fans and the local community to use and explore. All aspects of the development — retail, residential, hotel and experiential — are encompassed in the precinct to create a series of spaces that link together seamlessly.

Populous partnered with its sister company, Jump Studios, to deliver the design for the stadium’s general admission concourse spaces, incorporating 61 bars, eateries and coffee shops. Highlights of the scheme include three pub-style feature bars, an expansive food court inspired by local street markets and the world’s first in-stadium microbrewery, developed in partnership with Beavertown Brewery. Populous and Jump Studios were also responsible for the concept designs for the stadium’s premium hospitality areas.

Continuing Populous’ long-standing partnership with the NFL, our Events team is tasked with delivering the NFL’s annual London Games Series, with matches hosted at Tottenham Hotspur Stadium and Wembley Stadium. Drawing on the expertise of architects and specialist event planners from across our global practices, the scope of service spans overlay design, accreditation, wayfinding, operations and transportation

Facts & Figures

Total capacity

Single-tier South Stand capacity

Premium seating capacity

Food and drink outlets

Jobs created

Distance from stands to pitch

4.9m – 6.9m

• IPC IAKS Distinction for Accessibility
• IOC IAKS Award – Gold
• RIBA National Award
• RIBA London Award
• Prix Versailles Awards, Sports Category – World Special Prize for Interiors
• Fast Company' Innovation By Design Awards – Finalist in Sports and Recreation Category for Retractable Pitch Design
• Architizer A+Awards – Special Mention
• LABC Building Excellence Awards – Best Large Commercial Project
• Design Week Awards, Wayfinding and Environmental Graphics - Highly Commended
• TheStadiumBusiness Awards – Venue of the Year
• Mondo*dr Awards – Best Stadium Category
• Selwyn Goldsmith Awards for Universal Design – Highly Commended
• Civic Trust Awards – Highly Commended
• AJ Architecture Awards – Best Leisure Project
• The StadiumBusiness Design & Development Awards – Project of the Year
• Building Awards – Project of the Year
• Structural Steel Design Awards – Building of the Year
• The StadiumBusiness Design & Development Awards – Interior & Fit-Out Award for The High Street Concourses at Tottenham Hotspur Stadium
• LABC National Building Excellence Awards – Best Inclusive Building for The Tottenham Experience
• World Interior News Awards – Gold Award for Leisure and Entertainment Interiors
• World Interior News Awards – Gold Award for Branding and Wayfinding
• World Architecture News – Bronze Award for Leisure Architecture

Christopher Lee Senior Principal, Managing Director – EMEA London

Tom Jones Senior Principal, Architect London

Dale Jennins Senior Principal London

Mark Craine Senior Principal, Architect London

Megan Ashfield Principal London

Marc Spinner Principal, Architect Paris

Paul Goodall Associate Principal, Architect London

Maria Knutsson-Hall Principal, Architect London

Caroline Mills Associate Principal, Architect London

Bianca Binder Principal, Architect London

Susanna Hanninen Senior Associate, Architect London

Elizabeth Miglierina Principal Montreal

Marian Moravek Associate Principal, Architect London

Emiliano Cevallos Associate, Senior Designer London

Fabiano D’Amato Associate Principal, Bids Manager London

Scott Rogers Associate Principal, Architectural Designer Brisbane

Elisa Martin Associate Principal, Architect London

Adrian Feige Senior Associate, Architect Madrid

Magdalena Ladka Architect London

Sima Bdeir Associate, Senior Designer London

Ben Connolly Associate, Architect New York

Marco Dessi Senior Architect London

Howard Riley Architectural Technician London

Nick Fitzgerald Associate Principal, Senior Architectural Designer Brisbane

Matthew Rogers Associate Principal, Architect London

Simon Borg Principal London

Tao Jiang Senior Associate, Senior Landscape Architect London

Soaad Stott Principal, Architect London

Phil Shotton Senior Associate, Senior Designer Denver

Architect & Principal Designer

Interior Designer

Jump Studios – A Populous Company

Tottenham Experience Designer

Planning Consultant

Roof Structural Engineer

Schlaich Bergermann Partner

Shell & Core Structural Engineer

Buro Happold Engineering

Retractable Pitch Engineer

SCX Special Projects

M&E Consultant

Quantity Surveyor

Landscape Architect

Main Contractor

Premium Hospitality, Player Facilities and Tottenham Experience Fit Out

BASE Contracts & F3 Architects

Explore More Projects

Wembley Stadium

Emirates Stadium

Explore some of our best work around the world.

Discover how we transform ideas into reality, fostering connections that bridge cultures and celebrate the beauty of human interaction.

Related Content

Perspectives

May 31, 2019

Make it Loud: Designing for Atmosphere at New Tottenham Hotspur Stadium

April 2, 2019

Redefining the Matchday Experience for Tottenham Hotspur Fans

April 17, 2019

A Whole New Ball Game: Tottenham Hotspur Stadium Raises Bar for Multi-Purpose Venues

April 22, 2019

Facade Design at Tottenham Hotspur Stadium

April 16, 2019

Destination Tottenham: How Spurs’ New Stadium is Sparking Regeneration

April 15, 2019

Tottenham Through and Through: How Spurs’ History Inspired Design for New Stadium

Intelligent Wayfinding System at Tottenham Hotspur Stadium

There’s No Place like Home: Connecting with Fans through Brand Activation

(     — 34 )

Lorem ipsum dolor sit amet consectetur, adipisicing elit. Non facere corporis et expedita sit nam amet aut necessitatibus at dolore enim quis impedit eius libero, harum tempore laboriosam dolor cumque.

Lorem, ipsum dolor sit amet consectetur adipisicing elit. Illo temporibus vero veritatis eveniet, placeat dolorem sunt at provident tenetur omnis, dicta exercitationem. Expedita quod aspernatur molestias eum? Totam, incidunt quos.

Have a question? Want to work with us?

Articles from Spurs

Social Channels

• Tottenham Hotspur on Facebook
• Tottenham Hotspur on X (formally Twitter)
• Tottenham Hotspur on Instagram
• Tottenham Hotspur on YouTube
• Tottenham Hotspur on Tiktok
• Tottenham Hotspur on Threads
• Tottenham Hotspur on WhatsApp
• Tottenham Hotspur on Snapchat
• Tottenham Hotspur on Naver
• Tottenham Hotspur on Weibo
• Tottenham Hotspur on Bilibili
• Find Tottenham Hotspur on WeChat

Sites & Languages

#ArchivedNews

SPURS VIRTUAL TOURS

Tottenham Hotspur (Spurs) Football Club is located in North London. The club is also known as Spurs. Tottenham's home ground is White Hart Lane. The club motto is Audere est Facere (To dare is to do).

Stay up to date

• Latest News
• AAA PODCASTS
• EPS PODCASTS
• Supplier Directory
• White Paper

Tottenham Hotspur Stadium holds virtual tours for events

Tottenham Hotspur Stadium has launched a new 3D tour for guests to explore its stadium spaces, which can be used to hold events.

The 3D tour, provided by event tech company Headbox, allows visitors to explore the venue remotely, while practising social distancing. The tool enables event organisers to walk through each area and provides tips around how the spaces could be used to host events.

Like many venues up and down the country, Tottenham Hotspur Stadium is adapting to the challenges presented by COVID-19 and has implemented a raft of measures to protect the health and safety of its visitors and staff.

Measures include non-invasive temperature checks, one-way systems, increased cleaning and pre-packaged food.

This has resulted in Tottenham Hotspur Stadium receiving ‘We’re Good To Go’ status from Visit Britain – an industry standard recognising businesses across the tourism sector that can demonstrate that they are adhering to the respective Government and public health guidance around COVID-19.

Andy O’Sullivan, Venue Director, said: “We are excited to be planning to welcome guests back to the event spaces at Tottenham Hotspur Stadium.

“As one of the newest and most exciting venues in London, you can only truly understand what is on offer by seeing the spaces for yourself, which we understand is difficult for people in the current circumstances.

“By launching our 3D Virtual Tour with Headbox, we hope that those thinking about holding their event with us get a great feel for what to expect and are just as amazed as they no doubt will be in person when they visit.”

Back to the Tottenham Hotspur Stadium homepage

Navigate to the https://www.tottenhamhotspur.com/

September 21 - 15:00 KO

Matchday Tours

• Exclusive access to men's first team areas just hours before kick-off including the home changing room, tunnel, and media mixed zone  
• The chance to sit in the managers seat in the dugout  
• Complimentary match programme  
• Pitch side photo opportunity with the match ball  
• The chance to visit the NFL Away dressing room and Press Auditorium

Think matchday can’t get any better? Think again. With kick-off a few hours away, our Matchday Tour is the ultimate way to get you geared up for the game.

Upcoming fixtures:

Brentford - September 21 - 15:00 KO

Sign up for new fixture releases below:

Stadium Tour

Step behind the scenes at Tottenham Hotspur Stadium and explore the stadium at your own pace with your personal multi-media guide.

Legends Tours

Enjoy the ultimate Spurs fan experience with a fully guided Stadium Tour with a Club Legend. Listen to stories past and present during this unforgettable 2-hour experience