cruise industry status

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Is the outlook for the cruise industry plain sailing?

Key takeaways

• While Baby Boomers once formed the core consumer base for the cruise industry, an increasing number of younger travelers and first-time passengers are now coming on board.

Cruise operators are investing in new hardware, including mega-ships and private destinations, to acquire new customers.

• Against a tighter consumer spending backdrop, cruise voyages — which often work out cheaper than land-based vacations — are growing in popularity.

Looking ahead, J.P. Morgan Research estimates the cruise industry will capture ~3.8% of the $1.9T global vacation market by 2028.

The cruise industry has markedly picked up speed after taking a major hit during the COVID-19 pandemic. According to the Cruise Lines International Association (CLIA), about 35.7 million passengers are expected to set sail in 2024, 6% more than in 2019. Indeed, major cruise lines have enjoyed a successful 2024 wave season — the period from January to March, when operators offer their best deals.

“An important point underscoring our more constructive view of the cruise industry post-pandemic is market share gains from the larger $1.9T global vacation market and accelerated new-to-cruise customer acquisition,” said Matt Boss, Head of Leisure and Retailing (Department Stores & Specialty Softlines) at J.P. Morgan. “Demand remains robust, with not a single historical lead indicator in the business, notably booking curve and on-board spend, signaling any softening.”

Ahead of the summer travel season, what is the outlook for the cruise industry, and what’s driving its rebound? 

The cruise industry is picking up speed, with about 35.7 million passengers expected to set sail in 2024. (Source: Cruise Lines International Association)

While Baby Boomers once formed the industry's core consumer base, an increasing number of young travelers and first-time passengers are coming on board.

The number of cruise passengers is growing 

The annual number of cruise passengers from 2023 to 2027 is expected to exceed pre-COVID levels. 

Positive demographic shifts

In the past, Baby Boomers formed the core consumer base for the cruise industry. Today however, an increasing number of younger travelers are coming on board. According to the CLIA, 73% of Millennials and Gen X travelers say they would consider a cruise vacation. And during its first-quarter earnings call, Royal Caribbean International noted that half of its cruise customers are Millennials or younger.

This is in part due to rising affluence. “Importantly, the spending capacity of the Millennial customer has grown ~49% since 2019, with the average net worth today for an individual aged 40 or under now standing at ~$259K,” Boss observed. 

Cruises are also attracting more first-time passengers. During its first-quarter earnings call, Carnival Cruise Line noted there was a healthy mix of “new-to-cruise” in its 2025 bookings to date, with the customer group increasing by over 30% versus a year ago. 

Elevated product and destination offerings

Cruise operators are overhauling their offerings in order to appeal to consumers. “Key operators are investing in new hardware, notably mega-ships and private destinations. This is driving more eyeballs to the industry, accelerating new-to-cruise acquisition,” Boss said.

In April 2024, Norwegian Cruise Line placed the largest ship order in its history to meet rising demand for cruise travel. The company will receive eight new vessels between 2026 and 2036.

Investments in land-based offerings are burgeoning, too. For instance, Royal Caribbean’s private island in the Bahamas, Perfect Day at CocoCay, is expected to draw over 3 million visitors in 2024. In the same vein, Carnival Cruise Line is developing a private beach destination, Celebration Key, on Grand Bahama. Opening in 2025, it will feature five areas, each with its own distinct amenities. “Investments in such attractions provide the cruise industry with the improved ability to give customers an experience that is better able to compete with land-based alternatives,” Boss added. 

“Key operators are investing in new hardware, notably mega-ships and private destinations. This is driving more eyeballs to the industry, accelerating new-to-cruise acquisition.”

Head of Leisure and Retailing (Department Stores & Specialty Softlines), J.P. Morgan

Consumers favor cruises over land-based activities

According to J.P. Morgan Research’s recent Cost of Living survey conducted in April, only 29% of respondents still have excess savings, and 45% expect to spend less in discretionary categories over the next 12 months. This illustrates an increasingly cautious spending environment even in the face of moderating inflation.

This puts cruise voyages, which often work out cheaper than land-based vacations, in good stead. “We see the consumer increasingly focused on value within discretionary categories, with the value spread between cruises and land-based alternatives standing at 25–30% today versus 10–15% pre-pandemic,” Boss noted. “Cruise lines have focused on improved experiences with no step down in quality or service despite inflation, further amplifying their value.”

Despite the tighter consumer spending environment however, both ticket and onboard prices have increased in recent months. Royal Caribbean International cited that in addition to record ticket pricing, consumer spending onboard and pre-cruise purchases continue to exceed prior years. In the same vein, Carnival Cruise Line’s onboard revenue in the first quarter of 2024 was +17.6% versus the first quarter of 2019. 

Overall, the demand backdrop remains robust for the cruise industry. “We estimate that 85%+ of tickets have been booked for 2024, and the focus is turning to 2025, with bookings to date already ahead of historical levels,” Boss said. “Looking ahead, we see the industry growing revenues by high-single digits over the next five years, capturing ~3.8% of the global vacation market by 2028.” 

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2024 state of the cruise industry report shows cruise tourism has surpassed historical levels, demonstrates its significant economic contribution and leadership in environmental sustainability and responsible tourism.

New  Oceans of Opportunities  publication highlights the global cruise workforce and the growth of careers in cruising.

WASHINGTON , April 9, 2024 /PRNewswire/ -- Today, Cruise Lines International Association (CLIA), the leading voice of the global cruise community, has released its annual State of the Cruise Industry report and a new publication,  Oceans of Opportunities workforce skills report.

The annual state of the industry report includes the release of 2023 passenger volume, which reached 31.7 million— surpassing 2019 by 7%. The report also shows continued demand for cruise holidays, noting intent to cruise at 82%. The forecast for cruise capacity shows an increase of 10% from 2024 through 2028, as cruise lines make ongoing, concrete progress in pursuit of net- zero emissions by 2050.

"Cruise continues to be one of the fastest-growing and most resilient sectors of tourism— rebounding faster than international tourist arrivals—and a strong contributor to local and national economies. In 2022, cruise tourism cruise generated 90% of economic impact compared to 2019, despite passenger volumes that year at 70% of 2019 levels. Over the past 50 years, cruise tourism has demonstrated its leadership in managed tourism and is an industry that has plenty of room for continued responsible growth given cruise travel comprises just 2% of overall travel and tourism," said Kelly Craighead , president and CEO of CLIA. "The industry also continues to lead the way in environmental sustainability and destination stewardship, with cruise lines making advancements in technology, infrastructure and operations, and in green skills training for crew."

Highlights from CLIA's 2024 State of the Industry report include:

Cruise is Thriving:

Cruise tourism reached 107% of 2019 levels in 2023, with 31.7 million passengers sailing – almost two million more than 2019.

2024 is forecast to see 35.7 cruise passengers sailing.

Intent to cruise is 6% higher than 2019, with Millennials being the most enthusiastic cruise travelers of the future.

Global cruise capacity is forecast to grow from 677K lower berths in 2024 to 745K lower berths in 2028.

Each year, the fleet becomes more efficient, as cruise lines invest in propulsion technologies with conversion capabilities for future alternative fuels and utilize a range of technologies and innovations to advance their sustainability initiatives.

2022 Global Economic Impact . In 2022, cruise generated:

$138 billion to the global economy

1.2 million jobs – up 4% compared to 2019.

$43 billion in wages

63% of those who have taken a cruise say that they have returned to a destination that they first visited via cruise ship for a longer stay, extending the economic impact.

For 2023, the economic impact is forecast to be even greater given the 50% increase in the number of passengers sailing in 2023 compared to 2022.

Trends in Cruise:

The number of new-to-cruise is increasing – 27% of cruisers over the past two years are new-to-cruise, an increase of 12% over the past year.

Cruises are a top choice for multi-generational travel – with more than 30% of families traveling by cruise with at least two generations and 28% of cruise travelers traveling with three to five generations.

Expedition and exploration are the fastest-growing sectors of cruise tourism, with a 71% increase in passengers traveling on expedition itineraries from 2019 to 2023.

Accessible tour excursions are on the rise—with 45% of cruise passengers booking an accessible tour for their most recent cruise.

73% of cruise travelers say that travel advisors have a meaningful influence on their decision to cruise.

"Cruise is the best vacation value there is, with incredible guest experiences delivered by a talented and dedicated multinational workforce of nearly 300,000 seafarers. To highlight the tremendous employment opportunities that cruise tourism supports around the world, CLIA has published a new skills and workforce publication, Oceans of Opportunity . With at least 56 new ships coming online between 2024 and 2028, there are vast opportunities for careers in cruise, which boasts an impressive employee retention rate upwards of 80%," said Craighead.

Highlights from CLIA's  Oceans of Opportunities  workforce report include:

In 2024, cruise lines will employ a multinational workforce of nearly 300,000 seafarers representing more than 150 countries, as well as tens of thousands of employees on land.

94% of women seafarers work in the cruise industry.

Around 40% of senior leadership roles at cruise companies are held by women.

Among current and future workforce needs are green skills.

To view the full  2024 State of the Cruise Industry Outlook  report, see here . To view the full Oceans of Opportunities publication, see here .

About the Cruise Lines International Association (CLIA)

CLIA is the world's largest cruise industry trade association, providing a unified voice for the industry as the leading authority of the global cruise community. On behalf of its members, affiliates and partners, the organization supports policies and practices that foster a secure, healthy, and sustainable cruise ship environment, promoting positive travel experiences for millions of travelers who cruise annually. This year, CLIA forecasts that annual the number of passengers will reach 34.7 million passengers. The CLIA community includes the world's most prestigious ocean, river, and specialty cruise lines; a widespread network of stakeholders, including ports and destinations, ship development, suppliers, and business services; and a highly trained and certified travel agent members that represent the largest network of travel professionals specializing in cruise travel. The organization's global headquarters are in Washington, DC , with regional offices located in North and South America , Europe , and Australasia.

For more information, please visit  cruising.org  or follow us on  Facebook , Instagram,  Twitter , and  YouTube  with our handle @CLIAGlobal—or on LinkedIn .

View original content to download multimedia: https://www.prnewswire.com/news-releases/2024-state-of-the-cruise-industry-report-shows-cruise-tourism-has-surpassed-historical-levels-demonstrates-its-significant-economic-contribution-and-leadership-in-environmental-sustainability-and-responsible-tourism-302111983.html

SOURCE CRUISE LINES INTERNATIONAL ASSOCIATION

2024 Cruise Industry Update

Last updated on July 3rd, 2024

Cruise Industry Present Day & Forecast

Cruise tourism is booming once again and is rebounding faster than other forms of travel and tourism! With 31.5 million passengers having sailed in 2023 and 35.7 million expected to sail in 2024 ( CLIA ), there’s no denying that the future of cruising is bright. Cruise is a resilient industry, and it continues to be one of the fastest-growing sectors of tourism.

Cruise Industry Overview Quick Facts ( CLIA ):

• 31.5 million cruise passengers sailed in 2023
• 35.7 million cruises passengers expected to sail in 2024
• 56 new cruise ships on order between now and 2028
• 73% of cruise travelers say travel advisors have a meaningful impact on their decision to cruise
• 82% of travelers who have cruised before say they will cruise again
• 75% of the U.S. population is within driving distance of a cruise port
• 10% of cruise travelers take three to five cruises a year
• 27% of cruisers over the past two years are new-to-cruise (an increase of 12%)
• Passengers sailing on expedition itineraries has increased 71% from 2019-2023
• Millennials are the most enthusiastic about planning a cruise holiday
• North America remains the largest cruise market
• Caribbean remains the top destination for cruisers
• Average age of a cruiser is 46 years old
• Cruise industry is expected to reach $28B in revenue by the end of 2024
• Cruise industry supports over 1.2M jobs worldwide

Cruise Industry Investment

The cruise industry has invested over $50 billion dollars towards driving innovation and transformations over the next 4 years. In pursuit of a more responsible, efficient, inclusive, and enjoyable vacation experience, cruise lines are investing in LNG-powered ships, eco-friendly cruise travel, enhanced use of technology onboard, more onboard entertainment and activities, multi-generational experiences, and much more!

One of the main areas that cruise lines have, and will continue to, invest heavily in is their ships! A fleet of brand-new cruise ships will set sail, bringing with them a wave of excitement, relaxation, and unforgettable experiences. Cruisers will have the opportunity to immerse themselves in a world of advanced technology and unparalleled comfort, indulging in luxury as they soak up the local culture, or embark on thrilling adventures. To read more about the new ships of 2024, head over to our blog: The 7 Most-Anticipated Cruise Ships of 2023 .

Private Islands

The private islands of cruise lines have always been some of the top destinations for travelers sailing to the Caribbean or Panama Canal. These exclusive retreats have something for everyone, from eco-tours and water excursions to theme park thrills and beach side lounging. With the rise of popularity of these private islands, cruise lines have invested billions of dollars into enhancing and expanding their private islands; creating over-the-top experiences to all those who visit. Here are a few cruise lines and their private islands (plus, 5 new private islands and beach clubs opening in the next two years):

• Azamara Club Cruises – Labadee, Haiti
• Carnival Cruise Line – Amber Cover, Dominican Republic / Mahogany Bay, Isla Roatan / Puerta Maya, Cozumel / Princess Cays, Bahamas / Half Moon Cay, Bahamas / Grand Turk Cruise Center, Turks and Caicos / Celebration Key, Grand Bahama*
• Disney Cruise Line – Castaway Cay, Bahamas / Lookout Cay Lighthouse Point, Bahamas*
• Holland America Line – Half Moon Cay, Bahamas
• MSC Cruises – Ocean Cay, Bahamas
• Norwegian Cruise Line – Great Stirrup Cay, Bahamas / Harvest Caye, Belize
• Princess Cruises – Princess Cays, Bahamas
• Regent Seven Seas Cruises, Oceania Cruises – Harvest Caye / Great Stirrup Cay, Bahamas
• Royal Caribbean International – Perfect Day at CocoCay, Bahamas / Royal Beach Club, Nassau / Labadee, Haiti
• Virgin Voyages – The Beach Club at Bimini

* Coming Soon

New Ports/Port Enhancements

Is there a better sign of a booming cruise industry than cruise lines adding/enhancing their embarkation and disembarkation ports? Royal Caribbean Group is a great example of how cruise lines are investing in the future by partnering with large infrastructure companies to withstand the volume of cruise passengers expected in the next few years.

“Our partnership with iCON is a unique opportunity to catapult us into the coming decades of port investments, build further financial strength, and provide exceptional cruising experiences, responsibility, to our guests at the best destinations in the world” – Jason Liberty, President and CEO of Royal Caribbean Group ( cruisehive )

Several other cruise lines including, Carnival Corporation, Virgin Voyages, MSC Cruises, and Norwegian Cruise Line have invested, or are committed to invest, hundreds of millions of dollars in the coming years to enhance their port presence.

Industry Trends

Each year new trends emerge in the cruising industry that pave the way for the future of cruising. In 2019, we saw an increased demand for off the beaten path destinations, tech-driven features on ships, and an increase in working nomads – to name a few. 2023 trends included a focus on sustainable and responsible tourism, the use of tech onboard, and longer and more luxurious cruises for the seasoned travelers, and shorter cruises for first timers. Fast forward to 2024, cruising trends today include sustainable and responsible tourism, younger generations being the future of cruise, the rise of expedition cruising, multi-generational traveling, solo cruising, and accessible shore excursions.

Environmental Sustainability

With a goal of net carbon neutral cruising by 2050, cruise lines are pursing innovative solutions, and investing billions, into sustainable cruising. But what exactly does this mean? For starters, almost all cruise lines are opting to use LNG for all new ships being built in the future. Liquified Natural Gas (LNG) are natural gasses that are drawn from the earth’s core and then are super cooled to become liquified natural gas. This liquified state makes the gas odorless, colorless, non-toxic, and non-corrosive. The advantages of adopting LNG are impressive as it creates a cheaper, more efficient, and more environmentally friendly gas. LNG releases zero sulfur, has 99% less particulate emissions, 85% less nitrogen oxide emissions, and 25% less greenhouse gas emissions. Using LNG will also result in a longer lifespan with less wear and tear on the engine, low maintenance costs, and cleaner emissions. For existing ships, the cost of converting to LNG would be too substantial so cruise lines are looking to other methods for these ships, such as exhaust gas cleaning systems.

An exhaust gas cleaning system, also known as a scrubber, allows ships to continue using heavy fueled oil, while reducing their Sulphur oxide and particulate matter emissions. In short, this scrubber will literally scrub away harmful sulfur oxides from exhaust gases. Adopting ECGS will allows ships to reduce their sulfur oxide levels by 98%, reduce total particulate matter by 50%, and reduce nitrogen oxides by 12%.

Furthermore, more and more ships are being fitted with advanced wastewater treatment systems, to ensure the quality of treated wastewater and equipped with the ability to receive shoreside power connectivity which allows ships to turn off their engines and tap into cleaner energy available at ports, cutting emissions and harmful toxins.

For more details on what cruise lines are doing to lessen their impact on the environment, here are a few cruise line sustainability websites:

• https://carnivalsustainability.com/
• https://www.celebritycruises.com/ca/about-us/sustainability-efforts/environmental-Initiatives
• https://disneyparksnews.com/uploads/sites/4/2019/07/DCL_Env_Fact_July-2019.pdf
• https://www.msccruisesusa.com/en-us/About-Msc/MSC-Sustainability.aspx
• https://www.ncl.com/about/environmental-commitment
• http://sustainability.rclcorporate.com/

Responsible Tourism

Responsible, or sustainable tourism, is just as important as environmental sustainability, as these practices often go hand in hand. As economically advantageous as it to draw hundreds, if not thousands, of visitors to a destination, the disadvantages of overcrowding, and careless behaviors by tourists, are a detriment to the unique heritage, landscape, and way of life of the places visited. As the demand for cruising increases steadily with each passing year, cruise lines are aware of their responsibility to not only preserve the physical land they allow passengers to traverse, but also to respect, protect, and value the culture and environment of the places they visit.

Cruise lines are working with local communities to brainstorm creative ways to manage the flow of tourists they bring to shore, as well as implementing the highest standards of responsible tourism ( CLIA ). For example, Princess Cruises embodies a concept of “ socially conscious ” cruising.

“It’s about creating a small group that have immersive training onboard, and then when they go ashore, it’s about doing things that are good for the local communities,” Vice President of North American Sales for Carnival Corp. and Princess John Chernesky said.

Other examples include how CLIA Cruise Lines, in collaboration with the Mayor’s office and the City Council, developed new measures to alleviate tourism flow issues in Dubrovnik; in Santorini, the cruise industry worked with local authorities on a new ship arrival management system to spread the flow of tourists visiting the system; and in Alaska cruise lines have implemented more stringent waste water requirements than even the communities on land ( CLIA ). Royal Caribbean International also offers more than 3,500 shore excursions that are GSTC-certified. To be certified by the Global Sustainable Tourism Council (GSTC), a shore excursion must be a one-of-a-kind experience that respects local culture and its surroundings.

Catering to Younger Generations

Retirees, empty-nesters, and old couples – this is what most people considered to be the cruiser demographic in the past. But not anymore! The cruising world has drastically changed as younger generations are favoring experiences and adventures over material goods. And the numbers don’t lie – cruising demographic has changed over the last few years with the average age of a cruiser dropping down to 46! Gen-X and Millennials are the most enthusiastic about planning a cruise vacation with 84% of Gen-X and 81% of Millennials planning to cruise again ( CLIA ). As the preference for experiences becomes an increasing trend, cruise lines are adapting by creating innovative, cutting-edge, and entertaining ships, as well as itineraries that cater to a younger crowd. These include, but are not limited to, music festivals at sea, remote destination itineraries, tech-inspired ships, and endless activities onboard.

It’s important to note that with all this attention given to younger generations, cruise lines have NOT forgotten about the older generations; their bread and butter that brought cruising to the forefront of vacation planning. There are still plenty of cruise lines, ships, and itineraries that cater to a more refined taste and traditional way of cruising, with elegantly designed staterooms, traditional dining rooms, and culture-rich onboard and off-shore experiences.

Rise of Expedition Cruising

Who says you can’t have adventure AND luxury?! Small-ship expedition cruising is a hot trend that has slowly gained popularity over the past few years with the number of passengers sailing on expedition itineraries increasing 71% from 2019-2023 ( CLIA ). Although these cruises come with a higher price tag, more and more cruisers are flocking to these itineraries that offer once-in-a-lifetime experiences. From the Arctic to the Galapagos Islands, expedition cruising allows adventure enthusiasts the perfect opportunity for eco-discovery in exotic lands, along with luxurious accommodations. Seabourn, Viking, Silversea, Hurtigruten, and Scenic Luxury Cruises & Tours are just a few of the cruise lines offering expedition cruising.

Multi-Generational Traveling

Cruises have become a popular choice for multi-generational travelers – with 28% of travelers cruising with three to five generations in one group ( CLIA )! The rise in popularity of cruising is due to several factors including: variety and abundance of food choices for particular taste buds, entertainment and activities for all ages, optional private shore excursions, family-geared staterooms, and unpacking once while visiting multiple destinations!

Accessible Shore Excursions

With 45% of cruise travelers booking an accessible shore excursion in the past year ( CLIA ), accessibility is imperative to travel and something that cruise lines and tour companies are placing more of a focus on. Today, there are more than a 100 accessible shore excursions available in cruise ports and they all have the same objective in mind: to cultivate the best, and most comfortable, experiences possible for travelers with mobility disabilities.

Solo Cruising

Solo cabins, although much smaller than double-occupancy cabins, are the answer solo travelers have been waiting for. The ability to unpack once, have all your meals included, and explore multiple destinations, all without paying a single-supplement fee, has made cruising a much more affordable and exciting vacation option for those opting to travel alone. This is probably why 10-13% of cruise travelers from North America are traveling solo. Millennials and Gen Z are more likely to travel solo than any other generation ( CLIA ).

Here is a list of a few of the major cruise lines doing their part to assist solo travelers:

• Royal Caribbean International
• Norwegian Cruise Line
• Holland America Line
• Costa Cruises
• Cunard Line
• AmaWaterways.

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Cruise industry in the United States - statistics & facts

How many cruise passengers travel from the u.s. every year, what are the leading u.s. cruise companies, key insights.

Detailed statistics

Revenue of the cruises industry in the U.S. 2020-2029

Revenue growth of cruises in the U.S. 2020-2029

Employment in the cruise line operator industry in the U.S. 2023-2024

Editor’s Picks Current statistics on this topic

Number of global ocean cruise passengers 2019-2023, by source market

Number of cruise passengers from the U.S. 2016-2023

Further recommended statistics

• Premium Statistic Number of global ocean cruise passengers 2009-2027
• Premium Statistic Number of global ocean cruise passengers 2019-2023, by source market
• Premium Statistic Main global cruise destinations 2019-2023, by number of passengers
• Premium Statistic Revenue of the cruises industry in the U.S. 2020-2029
• Premium Statistic Revenue growth of cruises in the U.S. 2020-2029
• Premium Statistic Direct spending in the cruise industry in the U.S. 2021-2022, by type
• Premium Statistic Businesses in the cruise line operator industry in the U.S. 2022-2024
• Premium Statistic Employment in the cruise line operator industry in the U.S. 2023-2024

Number of global ocean cruise passengers 2009-2027

Number of ocean cruise passengers worldwide from 2009 to 2023, with a forecast until 2027 (in millions)

Number of ocean cruise passengers worldwide from 2019 to 2023, by source region (in 1,000s)

Main global cruise destinations 2019-2023, by number of passengers

Leading ocean cruise destinations worldwide from 2019 to 2023, by number of passengers (in 1,000s)

Revenue of the cruises market in the United States from 2020 to 2029 (in billion U.S. dollars)

Revenue growth of the cruises market in the United States from 2020 to 2029

Direct spending in the cruise industry in the U.S. 2021-2022, by type

Direct spending in the cruise industry in the United States in 2021 and 2022, by type (in billion U.S. dollars)

Businesses in the cruise line operator industry in the U.S. 2022-2024

Number of businesses in the cruise line operator industry in the United States in 2022 and 2023, with a forecast for 2024

Number of employees in the cruise line operator industry in the United States in 2023, with a forecast for 2024

Cruise passengers

• Premium Statistic Number of cruise passengers from North America 2016-2023
• Premium Statistic Number of cruise passengers from the U.S. 2016-2023
• Premium Statistic Growth rate of the cruise passenger volume from the U.S. 2017-2023
• Premium Statistic Cruise passenger movements at leading ports worldwide 2019-2023
• Premium Statistic Interest in taking a cruise vacation in the U.S. 2024

Number of cruise passengers from North America 2016-2023

Number of cruise passengers sourced from North America from 2016 to 2023 (in 1,000s)

Number of cruise passengers sourced from the United States from 2016 to 2023 (in 1,000s)

Growth rate of the cruise passenger volume from the U.S. 2017-2023

Year-over-year percentage change in the number of cruise passengers sourced from the United States from 2017 to 2023

Cruise passenger movements at leading ports worldwide 2019-2023

Number of cruise passenger movements at selected leading ports worldwide from 2019 to 2023 (in 1,000s)

Interest in taking a cruise vacation in the U.S. 2024

Share of adults who were interested in taking a cruise vacation in the United States from 2022 to 2024

Cruise companies

• Premium Statistic Revenue of Carnival Corporation & plc worldwide 2008-2023
• Premium Statistic Net income of Carnival Corporation & plc 2008-2023
• Premium Statistic Revenue of Royal Caribbean Cruises worldwide 1988-2023
• Premium Statistic Net income of Royal Caribbean Cruises worldwide 2007-2023
• Premium Statistic Revenue of Norwegian Cruise Line worldwide 2011-2023
• Premium Statistic Net income of Norwegian Cruise Line worldwide 2011-2023
• Premium Statistic Tour revenue of Lindblad Expeditions Holdings worldwide 2014-2023
• Premium Statistic Net income of Lindblad Expeditions Holdings worldwide 2014-2023

Revenue of Carnival Corporation & plc worldwide 2008-2023

Revenue of Carnival Corporation & plc worldwide from 2008 to 2023 (in billion U.S. dollars)

Net income of Carnival Corporation & plc 2008-2023

Net income of Carnival Corporation & plc worldwide from 2008 to 2023 (in billion U.S. dollars)

Revenue of Royal Caribbean Cruises worldwide 1988-2023

Revenue of Royal Caribbean Cruises Ltd. worldwide from 1988 to 2023 (in billion U.S. dollars)

Net income of Royal Caribbean Cruises worldwide 2007-2023

Net income of Royal Caribbean Cruises Ltd. worldwide from 2007 to 2023 (in million U.S. dollars)

Revenue of Norwegian Cruise Line worldwide 2011-2023

Revenue of Norwegian Cruise Line Holdings Ltd. worldwide from 2011 to 2023 (in billion U.S. dollars)

Net income of Norwegian Cruise Line worldwide 2011-2023

Net Income of Norwegian Cruise Line Holdings Ltd. worldwide from 2011 to 2023 (in million U.S. dollars)

Tour revenue of Lindblad Expeditions Holdings worldwide 2014-2023

Total tour revenue of Lindblad Expeditions Holdings, Inc. worldwide from 2014 to 2023 (in 1,000 U.S. dollars)

Net income of Lindblad Expeditions Holdings worldwide 2014-2023

Net income of Lindblad Expeditions Holdings, Inc. worldwide from 2014 to 2023 (in 1,000 U.S. dollars)

Consumer opinions

• Premium Statistic Key factors that would enhance the appeal of cruises in the U.S. 2024
• Premium Statistic Ideal length of time to spend on a cruise vacation in the U.S. 2024
• Premium Statistic Main cruise lines chosen by cruise travelers in the U.S. 2024
• Basic Statistic Best-rated mega-ship cruise lines by travelers worldwide 2023
• Basic Statistic Best-rated large-ship cruise lines by travelers worldwide 2023
• Basic Statistic Best-rated midsize-ship cruise lines by travelers worldwide 2023
• Basic Statistic Best-rated small-ship cruise lines by travelers worldwide 2023
• Basic Statistic Best-rated river cruise lines by travelers worldwide 2023

Key factors that would enhance the appeal of cruises in the U.S. 2024

Main factors that would enhance the appeal of cruises in the United States as of February 2024

Ideal length of time to spend on a cruise vacation in the U.S. 2024

Ideal length of time to spend on a cruise vacation according to adults in the United States as of February 2024

Main cruise lines chosen by cruise travelers in the U.S. 2024

Main cruise lines chosen by cruise travelers in the United States as of February 2024

Best-rated mega-ship cruise lines by travelers worldwide 2023

Best-rated mega-ship cruise lines by travelers worldwide as of June 2023

Best-rated large-ship cruise lines by travelers worldwide 2023

Best-rated large-ship cruise lines by travelers worldwide as of June 2023

Best-rated midsize-ship cruise lines by travelers worldwide 2023

Best-rated midsize-ship cruise lines by travelers worldwide as of June 2023

Best-rated small-ship cruise lines by travelers worldwide 2023

Best-rated small-ship cruise lines by travelers worldwide as of June 2023

Best-rated river cruise lines by travelers worldwide 2023

Best-rated river cruise lines by travelers worldwide as of June 2023

Further reports

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Royal Caribbean is building 3 more Icon of the Seas-style megaships

By Megan Cerullo

Edited By Anne Marie Lee

August 29, 2024 / 5:00 AM EDT / CBS News

Royal Caribbean is growing its fleet of megaships, with plans to build three more Icon of the Seas-style vessels. 

The cruise company, which currently operates 68 ships, this week said  it is partnering with Finnish shipbuilder Meyer Turku to build the additional Icon-style ships. The deal includes options for Royal Caribbean to order fourth and fifth vessels. In addition to other Royal Caribbean ships, Meyer Turku built  Icon of the Seas , the largest cruise ship in the world, which made its maiden voyage in January.

A sister ship, called Star of the Seas, will set sail from Cape Canaveral in the summer of 2025. The third Icon class ship, which will launch in 2026, has not yet been named, according to Royal Caribbean Group. 

Royal Caribbean Group president and CEO Jason Liberty said the company ordered the forthcoming ships based on enthusiastic customer response to Icon of the Seas, a ship so big it dwarfs The Titanic  in size. The 250,800-ton ship, accommodates roughly 8,000 people and features dozens of restaurants, theme parks and "neighborhoods."

"Building on the incredible momentum and market response to the launch of Icon of the Seas and the excitement for its sister ship, Star of the Seas, coming in 2025, we're thrilled to join with Meyer Turku once again to expand our roster of Icon class ships and continue our future growth plans," Liberty said in a statement on the repeat partnership. "Since its debut, Icon has changed the game in vacation experiences and exceeded our expectations in both guest satisfaction and financial performance." 

"We're just getting started"

Royal Caribbean said Icon is just the beginning of a new trend in cruising. 

"Icon of the Seas is unlike anything the world has seen before, and we're just getting started," Royal Caribbean International president and CEO Michael Bayley said in a statement. "We are leading the vacation industry in developing new experiences for our guests to create lifelong memories, and we continue dreaming and evolving to deliver more ways to chill and thrill." 

While the cruise industry was momentarily battered by COVID-19, statistics show that cruising remains a popular way to vacation. In 2023, 31.7 million passengers took cruises, surpassing 2019's record 20.7 million passengers, according  to industry trade group Cruise Lines International Association (CLIA). CLIA expects that trend to continue, and forecasts that the number of cruise passengers will reach 34.7 million by the end of 2024. 

But while Icon has proved popular among cruisers, it's drawn the ire of environmental advocates, who say cruise ships' increasingly large sizes are not climate-friendly. 

The world's biggest cruise ships are now twice as big as they were in 2020, according to a Transport and Environment report . CO2 emissions from cruise ships were nearly 20% higher in 2022 than they were in 2019, the Brussels-based group that advocates for clean transportation found.

Icon of the Seas features energy-efficient technology designed to reduce its carbon footprint, and Royal Caribbean has pledged to introduce a net-zero ship by 2035. But climate advocates say these advances aren't enough to mitigate pollution from these ships, and that their sheer size and capacity is proof that the industry isn't prioritizing sustainability. 

Royal Caribbean did not immediately respond to CBS MoneyWatch's request for comment about its ships' sustainability. 

• Cruise Ship
• Royal Caribbean

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.

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• Cruise industry warns of decline amidst 136% increase in visitor...

Cruise industry warns of decline amidst 136% increase in visitor fees in New Zealand

Cruise lines have urged the New Zealand Government to reconsider a proposed 136% increase in cruise visitor fees, warning it could exacerbate the decline in cruise tourism across the country.

Cruise Lines International Association (CLIA) raised concerns over New Zealand Customs' plan for a substantial rise in border processing fees, stating it would further impact an industry already facing escalating costs and regulatory hurdles.

According to Joel Katz, Managing Director of CLIA Australasia, "while cruise tourism is at record levels internationally, New Zealand destinations face a 22% fall in cruise visitors during the upcoming summer season, largely due to high costs and regulatory complexities."

Katz explained that several cruise lines had scaled back operations in New Zealand, now considered one of the most expensive cruise destinations worldwide. He noted that, even before the Customs fee hike, local communities were projected to lose NZ$157 million in tourism revenue during the 2024-2025 season.

The proposal by New Zealand Customs Service could add millions to the cost of cruise operations, further straining an already challenging environment. Despite long-standing investment by cruise lines in the New Zealand market, Katz warned that the planned increases threaten the future of an industry valued at NZ$500+ million annually to coastal communities.

In response, CLIA and its members have called for government intervention to halt the fee increase and support a comprehensive strategy for sustainable cruise tourism. CLIA also welcomed the recent National Cruise Strategy introduced by the New Zealand Cruise Association (NZCA), which seeks to boost economic and social benefits through closer collaboration among stakeholders, including government, ports, and tourism operators.

7 tips for scoring elite status with your favorite cruise line

Update: Some offers mentioned below are no longer available. View the current offers here .

Do you crave VIP status? Do discounts, freebies and complimentary cruises sound enticing? All that and more can be yours through your cruise line's loyalty program. If the upper echelons seem unattainable, The Points Guy can help.

Because people generally cruise less than they fly or stay in hotels, it can take longer for customers to reach cruise programs' higher tiers than it might take for them to become high-level elite with an airline or hotel group. However, what's great about cruise line programs is that you have status for life. Once you reach each tier, you stay there until you move to the next. Unlike air and hotel reward schemes, cruise loyalty programs do not reset to zero each year.

With that in mind, The Points Guy has some advice that could help you reach cruise loyalty program milestones more quickly.

First, you'll need to figure out how loyalty status is determined on your favorite cruise line. Some lines tally the number of nights you sail, while others operate on a points system, with points earned based on number of nights cruised or dollars spent.

Once you have that information, plan your strategy accordingly, using our recommendations below. VIP status and all its perks might be within reach after all.

For more cruise news, reviews and tips, sign up for TPG's new cruise newsletter .

Book a more lavish cabin

Most cruise line loyalty programs will award extra points or nights toward your status when you book more expensive accommodations, such as suites .

For example, Holland America Line 's Mariner Society program gives cruisers one point per night that they sail, but it rewards passengers with double points if they are staying in penthouses or suites. If you book a 10-night sailing in either of those categories, you'll receive 20 points instead of 10, which will push you up the ladder faster.

Suites cost more than standard accommodations, so you'll have to weigh your budget and the perks you're aiming to snag to see if the added price is worth it to you. Mini-suites or junior suites don't count; you need an actual suite booking to get the extra points.

You can't game the system, either. You won't receive additional points for staying in a suite as the result of a free or discounted upgrade .

Book more nights in cheap cabins

If your line of choice uses the number of nights you sail to award you status — like Carnival Cruise Line does with its VIFP Club — your main concern should be either booking longer cruises or taking a larger number of short ones. If you're on a budget and looking to do this in the most inexpensive way possible, book an inside cabin . That way, you're spending the least amount possible for those status-earning cruises, allowing you to take more of them.

Keep in mind that this strategy won't work if the loyalty program uses a points system because the lowest-level rooms are awarded the fewest points.

Take advantage of loyalty promotions

Some lines offer additional points per night if you take advantage of special offers extended to loyalty members. For example, Norwegian Cruise Line awards one additional point per night to passengers who reserve cabins via the line's Latitudes Rewards Insider Offers. That means you could progress to the next level more quickly, even in the least expensive cabins.

Take advantage of sales

Cruise lines offer discounts for a variety of reasons, and if you maximize them, you save. That means you can cruise more often to earn more points or bank more nights on board, putting you on the fast track to a higher tier.

Many brands slash prices for residents of certain states where ships have home ports, with Florida boasting the most options. If you can prove you live in states where these bargains are listed, you'll save. If you utilize those promotions for sailings on older ships or those with shorter itineraries, the fares are often less expensive to start.

Additional discounts include those for seniors and members of the military. Also watch out for sales during annual discount periods, such as " wave season ," Black Friday and Cyber Monday. You might also want to sign up for price alerts through your cruise line, travel agent or one of several pricing apps, which will ping you when fares drop.

Use a cruise line credit card

Seven of the eight most popular cruise lines offer co-branded credit cards. Although you won't directly achieve higher status by booking with them, they do allow you to accumulate points that you can cash in for statement credits to offset the cost of your sailing. Some cards also permit you to trade your points for cruise line gift cards, which you can put toward booking even more voyages, thereby helping you improve your loyalty tier more quickly.

If all else fails, some of the cards entitle you to special perks and amenities -- such as discounts and onboard credits -- that mimic the ones offered at the line's higher loyalty levels.

However, it's important to note that points redemption values aren't as favorable with cruise line cards as they are with more general travel cards. You'll likely get a better return on your investment by using something like The Platinum Card® from American Express, which offers bonus points on sailings booked through Amex and up to $300 in onboard credit with some cruise lines; the Capital One Venture X Rewards Credit Card, which gives at least 2 miles per dollar on every purchase including cruises (which cannot be booked through the Capital One Travel portal); or the Chase Sapphire Reserve, which offers up to $300 in annual statement credits for travel purchases, including cruises.

Check for reciprocity

Are you itching to test out a new cruise line but don't want to sacrifice the perks you have from a brand under the same corporate umbrella? Ask if the sister line will reciprocate.

For example, Royal Caribbean International and Celebrity Cruises — both of which are operated by the Royal Caribbean Group — offer reciprocity via their respective Crown & Anchor Society and Captain's Club programs. That means if you've got a high tier with either line, it will be honored when you cruise with the other.

For status matches across the board, check out MSC Cruises ' Voyagers Club , which features the most extensive match options of any cruise line. In addition to cruise line matches, it will also match loyalty status for most hotel programs and those from a handful of airlines.

Look for other ways to earn

As part of its Power Up Points program, Celebrity Cruises allows its loyalty members to earn points outside of cruising by taking part in a slew of qualifying activities, including filling out online surveys, participating in social media and booking special voyages. For every 10 Power Up Points you earn, you'll get 1 point toward your Celebrity loyalty status, helping you to advance to the next level.

Since the line awards points based on both cruise length and cabin type booked, the thresholds for each tier are higher than they are for reward programs that have simpler "one point per night" earning schemes. Earning extra points for non-cruising activities can speed up your climb through the loyalty ranks.

Steel Cut as Construction Begins on Emerald Kaia

• August 29, 2024

Scenic Group has officially started construction on its next-generation superyacht, the Emerald Kaia, according to a press release.

The milestone was marked by the cutting of the first steel for the hull at the Halong Shipbuilding Company in Vietnam on August 22.

The ceremony was attended by key representatives including Nguyen Tuan Anh, general director of the shipyard, and Ivo Skelin, general manager nautical and technical of Scenic Group Asia, represents a major step forward in the development of the Emerald Kaia.

“We are thrilled to announce construction has begun on Emerald Kaia,” said Glen Moroney, chairman and founder of Scenic Group.

He added: “This pivotal expansion not only reflects the soaring interest and desire for luxury ocean yachts, but also reinforces our commitment to setting new standards in maritime excellence.”

The Emerald Kaia, scheduled to set sail in April 2026, is designed to offer a high-end yacht experience across a variety of destinations, including the Mediterranean, Adriatic, Aegean Seas and the Seychelles Islands., the company said.

The vessel, which will accommodate 128 guests, features several enhancements over its predecessors, including a reimagined Sky Deck with private cabanas, a new indoor/outdoor Sky Lounge, and an expanded Marina offering a wider range of water sports.

The ship will also introduce new dining experiences, such as the Night Market Grill, an Asian-style grill concept, and an expanded terrace at La Cucina restaurant for al fresco dining. Additionally, guests can enjoy an upgraded Elements Spa, which offers a full range of treatments, and a state-of-the-art gym with panoramic ocean views

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